As the Cannes CMO Growth Council meets, marketers weigh in on what they're looking to gain from the Festival and this year's changes.
Judges awarded the category's top prize to New York's John X. Hannes on behalf of Montefiore. They also handed out eight Gold Lions.
Since the inception of the award in 2014, the pharma Grand Prix has only been awarded twice.
Here are the Lions Health winners in the pharma category.
Here are the Lions Health winners in the health and wellness category.
This year's Cannes Lions Festival will be different to any that preceded it - but then, it was always thus.
FCB Health features heavily in a rising percentage of U.S. campaigns that made it to the Pharma Lions shortlist - the company's Rich Levy is jury president this year.
The Lions Health awards were meant to recognize standout communications in the uniquely specialized pharma industry. Staying true to that mission has proved challenging.
MM&M's Live @ Cannes coverage, starting today, is abuzz with stories about all things newsworthy and trending leading up to and during the two-day event.