Merck and TBWA\WorldHealth for Keytruda
It’s TRU
Judges liked the authentic approach of this campaign and felt it provided real hope to non-small cell lung cancer patients. The creative features beautiful photography and messages from real patients who talk about how Keytruda has given them more time with loved ones. The copy is also positively focused on how Keytruda works with the body to fight the cancer.
Finalists
AstraZeneca and BuzzBack
Building Awareness for Bevespi
AstraZeneca and Patients & Purpose for Tagrisso
Clear Path
Eli Lilly and Area 23 for Cyramza
Momentous Moments
Merck and TBWA\WorldHealth for Keytruda
It’s TRU
NYC Botanics and GSW New York
Get Well Not High
From the October 11, 2018 Issue of MM+M - Medical Marketing and Media
