Eli Lilly and Area 23 for Lartruvo
The World’s Smallest Booth
Soft tissue sarcoma occurs 1:133 relative to other cancers. To raise awareness of the disease and Eli Lilly’s breakthrough treatment Lartruvo, this team created everything — from a convention booth to a detail aid — at 1/133 normal size. The booth reached 71% of its target. Judges found it extremely creative. “A very clever way to highlight position through execution,” said one judge.
Finalists
AbbVie and Intouch Solutions for Elagolix
Her Interactive Sales Aid
Eli Lilly and Area 23 for Lartruvo
The World’s Smallest Booth
EMD Serono and Havas Life Metro
Virtual Reality: 360 Degrees of Discovery
Horizon Pharma and Closerlook for Krystexxa
The aggNET Interactive Visual Aid
Mitsubishi Tanabe Pharma America and Syneos Health Commercial Integration Communications for Radicava
Interactive ALSFRS-R
From the October 11, 2018 Issue of MM+M - Medical Marketing and Media
