Biogen and CDM New York
Together in SMA Consumer CRM
This effort aimed to help patients with the rare disease spinal muscular atrophy (SMA) ahead of a new treatment launch from Biogen. Personalized communication streams delivered meaningful tools and content that included personal insights and advice from real patients and caregivers. Judges felt the team told the patient story well, and they also liked the collateral design and results.
Finalists
Biogen and CDM New York
Together in SMA Consumer CRM
Latuda, Sunovion Pharmaceuticals, and MRM McCann
Nurse Practitioner Central: A multichannel acquisition and support program for NPs and PAs
Pfizer and Wunderman Health
Xeljanz Patient Enrollment Program
Schraft’s 2.0 and Riley Group
“Open the Box” Reduces Stress, Nurtures Pharmacy-Patient Relationships
Tesaro and MicroMass Communications
Zejula My Way Patient Support RM
Sponsored by: Pixacore
Pixacore is an independent, full-service brand and digital marketing agency. Based out of New York City , we’re focused on healthcare, biotech, and pharmaceutical industries. With more than 15 years of brand strategy and multichannel expertise, along with a dedicated R&D staff, we’re redefining what it means to be an agile, strategic, innovative, data-driven, and ROI-centric agency partner.
From the October 11, 2018 Issue of MM+M - Medical Marketing and Media
