The 2018 MM&M Awards: The Shortlist

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The MM&M Platinum Award for Outstanding Contribution to Healthcare


Honoree to be announced shortly.


Healthcare Consumer Media Brand

  • Condé Nast Condé Nast Self: Where Health & Lifestyle Meet 
  • Healthline Healthline: Real Health, Real Human (and Real Reach) 
  • Mental Health In America and Health Union Mental Health In America: The Emotional Toll of Chronic Illness 
  • Smart + Strong POZ 
  • WebMD WebMD Magazine and Point of Care 

Healthcare Professional Media Brand

  • Medscape Medscape: Leading Professional Healthcare Brand 
  • HMP Communications Consultant360 
  • HMP Communications Managed Health Care Connect 
  • ReachMD ReachMD: Smarter, Faster, Better Healthcare Education and Information
  • Rheumatology Global Medical Education, Eli Lilly, and Invivo Communications Conversations in Motion On Demand - How to get the most from a time-pressured office visit  

Use of Relationship Marketing

  • Biogen and CDM New York Together in SMA Consumer CRM 
  • Latuda, Sunovion Pharmaceuticals, and MRM McCann Nurse Practitioner Central: A multichannel acquisition and support program for NPs and PAs 
  • Pfizer and Wunderman Health Xeljanz Patient Enrollment Program 
  • Schraft's 2.0 and Riley Group “Open the Box” Reduces Stress, Nurtures Pharmacy-Patient Relationships 
  • Tesaro and MicroMass Communications Zejula My Way Patient Support RM 

Use of Public Relations

  • Boehringer Ingelheim and Ogilvy Bernie Williams Hits a Breathless Homerun
  • Bristol-Myers Squibb and Ogilvy Ready. Raise. Rise. – Rallying Americans around Cancer Research 
  • Novartis and Biosector 2 Telling Metastatic Breast Cancer to "Kiss This!" with #KissThis4MBC 
  • Synergy Pharmaceuticals and Salutem Confront Constipation Gives Your Poop a Voice: The New Language of Constipation 
  • UCB and Idea Couture Rising Above Expectations at the 2017 American Epilepsy Society Congress 

Use of Data/Analytics

  • Aclaris Therapeutics and The FCB Health Network for Eskata Q-ID: Prioritizing a Launch Plan by Synthesizing Multiple Data Sets into Actionable Insights 
  • Boehringer Ingelheim, and Aptus Health for Spiriva Respimat Synchronized HCP and Consumer Campaign: At the Point of Care and Beyond 
  • GSK and Wunderman Health for Flonase Flonase: Real-Time Pollen Counts. Real-Time Allergy Relief.
  • South Nassau Communities Hospital and Wax Custom Communications Truth in Medicine Campaign 
  • Sunovion Pharmaceuticals, CMI/Compas, and AbelsonTaylor for Aptiom Using 3rd Party Behavioral Data to Influence YouTube Targeting 

Judges watch the video portion of an entry at judging day for the 2018 MM&M Awards, June 25, 2018, in New York City.


Branded Website for Consumers


  • Biogen and CDM New York for Spinraza SPINRAZA.com 
  • Biogen and Patients & Purpose for Tecfidera tecfidera.com
  • Kaleo and Precisioneffect for Auvi-Q auvi-q.com 
  • Shire and Digitas Health for Xiidra Xiidra.com 
  • Shire and Intouch Solutions for Mydayis mydayis.com 

Branded Website for Healthcare Professionals

  • Flexion Therapeutics and Dudnyk for Zilretta hcp.zilretta.com
  • Kaleo and Elevate Healthcare for Evzio auto-injector Evzio.com
  • Radius Health and CDM New York for Tymlos tymloshcp.com
  • Regeneron and Intouch Solutions for Eylea hcp.eylea.us
  • Shire and Intouch Solutions for Mydayis mydayis-pro.com

Disease Education Campaign

  • Acadia Pharmaceuticals and Strikeforce Communications Secret Visitors
  • American Sexual Health Association (ASHA) and Edelman YES Means TEST: Empowering Sexually Active Young Women to Get Tested for STDs
  • Boehringer Ingelheim, Eli Lilly, Weber Shandwick, and dna Communications For Your SweetHeart: Where Diabetes and Heart Disease Meet 
  • Daiichi Sankyo, Hydexor and McCann Torre Lazur O I NeVer knew
  • MiracleFeet and GSW New York Twisted Future
  • Novo Nordisk, Cohn & Wolfe, Closerlook, BWR PR, and Spark Foundry Get Real About Diabetes 
  • Sage Therapeutics and Concentric Health Experience Silence Sucks 
  • TherapeuticsMD and H4B Catapult Vulvar and Vaginal Atrophy is Very Very Awful 

Film or Video

  • Biogen and CDM New York for Spinraza Spinraza MOA/ROA 
  • Invokana, Janssen, and Hill Holliday Janssen Invokana Love Your Numbers: Choices 
  • Merck and Marina Maher Communications, TBWA, and InterbrandHealth Merck Reframes the Definition of Invention to Include Innovations in Medicine 
  • National Organization for Rare Disorders (NORD) and CDM New York Good Morning Peyton 
  • Pfizer and HealthWork Pfizer-Dreams 

Use of Social Media


  • Amgen/Novartis and Arnold Worldwide Speak Your Migraine 
  • BioMarin Pharmaceutical and Havas San Francisco PKU Live (A BioMarin PKU Social Media Event) 
  • Boehringer Ingelheim, Eli Lilly, Weber Shandwick, and dna Communications For Your SweetHeart: Where Diabetes and Heart Disease Meet 
  • GSK Consumer Healthcare and Weber Shandwick for Gas-X Finding the Female Gaze in Fart Jokes 
  • Shire and Digitas Health for Eyelove In My Bag

Digital Initiative for Consumers (Includes Medical, as well as Health & Wellness)

  • Allergan and Area 23 for CoolSculpting Moose Spa 
  • Amgen/Novartis and Arnold Worldwide Speak Your Migraine 
  • HAP Innovations and The Bloc HAP Innovations - Spencer Health Solutions
  • Healthline HIV Task Force: Revamping 400+ Published Content Pieces 
  • Synergy Pharmaceuticals and Salutem Confront Constipation Gives Your Poop a Voice: The New Language of Constipation 

Digital Initiative for Non-Consumers

  • Amgen and GSW NY for Repatha Escape Room 
  • Baxter and Level Ex for Suprane Level Ex video game corrects how physicians administer Suprane 
  • Flexion Therapeutics and Intouch Solutions Zilretta 
  • Horizon Pharma and Closerlook for Krystexxa The aggNETic Attraction campaign 
  • Reline Trauma, NuVasive, and RainDrop NuVasive Reline Trauma App 

Consumer Print Campaign

  • AstraZeneca and BuzzBack Building Awareness for Bevespi
  • AstraZeneca and Patients & Purpose for Tagrisso Clear Path  
  • Eli Lilly and Area 23 for Cyramza Momentous Moments 
  • Merck and TBWA\WorldHealth for Keytruda Keytruda – It's TRU 
  • NYC Botanics and GSW New York Get Well Not High 

Gail Boyden, consumer promotion lead at AstraZeneca, sits for an interview at judging day for the MM&M Awards, June 25, 2018, in New York City.


Professional Print Campaign

  • Circassia and W2O for Tudorza Absolut: COPD! How a Forgotten Brand Became Instantly memorable - Tunight + Tumorrow with Tudorza 
  • Endo Pharmaceuticals and GSW/Xiaflex Xiaflex has the Key to unlocking Peyronie's disease (PD) diagnosis 
  • Galderma and McCann Echo for Epiduo Forte Gel Marked for Life 
  • Janssen and Team Chemistry for Apalutamide Emerging Threat 
  • Otsuka and Ogilvy CommonHealth Worldwide for BreathTek Faces/Feces Campaign

Professional Sales Tool

  • AbbVie and Intouch Solutions for Elagolix Her Interactive Sales Aid 
  • Eli Lilly and Area 23 for Lartruvo The World's Smallest Booth
  • EMD Serono and Havas Life Metro Virtual Reality: 360 Degrees of Discovery 
  • Horizon Pharma and Closerlook for Krystexxa The aggNET Interactive Visual Aid 
  • Mitsubishi Tanabe Pharma America and Syneos Health Commercial Integration Communications for Radicava Interactive ALSFRS-R 

Corporate Branding Campaign

  • Havas Life Metro for American Medical Association Born To Do This 
  • Johnson & Johnson Surgical Vision and 2e Creative for Tecnis Intraocular Lenses Tecnis IOLs Branding + Packaging Revolution 
  • Merck and Marina Maher Communications, TBWA, and InterbrandHealth Merck Reframes the Definition of Invention to Include Innovations in Medicine 
  • Pfizer and HealthWork Driven To Discover The Cure Campaign 
  • ViiV Healthcare and McCann Echo Our Core Values 

Philanthropic Campaign


  • Food Allergy Research & Education (FARE) and Patients & Purpose for Deadly Food Allergies Even a Trace Can Be Deadly
  • MiracleFeet and GSW New York This Little Piggy 
  • New Jersey Sharing Network and McCann Echo #SaveNJlives 
  • Pure Earth and TogoRun Pure Earth Highlights Global Impact of Pollution to Public Health and Economics 
  • TrinityKids Care and TBWA\WorldHealth "If you don't know what to say … give." 

Multicultural Campaign

  • L.A. Care and Maricich Health Elevating Healthcare 
  • myCME/Haymarket Medical Education for IMPACT on Health Disparities in HIV Prevention Sequenced Learning Initiative 
  • Pfizer and FCB Health for Eucrisa Almost Everybody, Almost Everywhere 
  • Pfizer and J. Walter Thompson for Lyrica capsules CV Step On Up 
  • Santa Clara Valley Medical Center and Maricich Health Go Public! 

Agency Self-Promotion

  • Area 23 Agency Love Quiz 
  • Concentric Health Experience Make It Matter 
  • H4B Chelsea Always Fearless (H4BChelsea.com Redesign) 
  • Intouch Solutions Grab and Steal 
  • Spectrum Wired by Nature, Swayed by Science 

TV Advertising Campaign

  • Allergan, Ironwood, and FCB Health for Linzess  Wearing on you (Campaign) with Burdened and Overwhelmed (executions) 
  • Bayer Animal Health and ghg | greyhealth group for Advantage II Big Flea 
  • MannKind and Precisioneffect for Afrezza MannKind, Afrezza 
  • Pfizer and FCB Health for Eucrisa Almost Everybody, Almost Everywhere
  • Pfizer and HealthWork Pfizer-Dreams 

Multichannel Campaign (Small to Medium Product Size)

  • Boehringer Ingelheim & Eli Lilly and Evoke Health for Jardiance Jardiance Asks: Consumer Campaign 
  • Merck and Publicis North America for Pneumovax 23 Second Shot 
  • Pfizer and FCB Health for Eucrisa Almost Everybody, Almost Everywhere
  • Radius Health and Patients & Purpose Fractured Truth 
  • Sage Therapeutics and Concentric Health Experience Silence Sucks

Multichannel Campaign (Large Product Size)


  • Align Tech and Colle McVoy for Invisalign Invisalign Teen Campaign 2017 
  • Allergan and Area 23 for CoolSculpting Not Cool Campaign 
  • Biogen and CDM NY for Spinraza Spinraza Multichannel Unlock Campaign 
  • L.A. Care and Maricich Health Elevating Healthcare 
  • North Memorial Health and BrandFire North Memorial Health

Jurors discuss a submission at judging day for the 2018 MM&M Awards, June 25, 2018, in New York City.


Product Launch

  • Abbott and GCI Health for FreeStyle Libre Bringing the FreeStyle Libre Revolution to the U.S.: Transforming the Lives of People Living with Diabetes by Liberating Them from the Pain and Hassles of Routine Fingersticks 
  • Aries Pharmaceuticals and HCB Health Eleview Lift That Lasts 
  • GSK and Wunderman Health Sensodyne: Rapid Relief
  • Neurocrine Biosciences and Juice Pharma Advertising Ingrezza 
  • Shire and Intouch Solutions Mydayis 

Orphan Product Marketing Initiative

  • Eli Lilly and Area 23 for Lartruvo The World's Smallest Booth 
  • Jazz Pharmaceuticals and Greater Than One for More Than Tired Search Content Direction and Paid Search Optimization 
  • Mitsubishi Tanabe Pharma America and HCB Health ALS Pathways Disease State Education Campaign 
  • Shire and Dudnyk for Firazyr Firazyr “Mantra” 

Use of Immersive Technology

  • Bayer and Pixacore Bayer Oncology 360 Virtual Reality Experience 
  • Boehringer Ingelheim and Confideo Labs for Cardiovascular Franchise (Pradaxa and Praxbind) Close Call – VR Video Vignette 
  • Polaris and Area 23 Anti-Trafficking Exam 
  • SARDAA and The Bloc Hearing Voices of Support 
  • Sunovion and Hudson Global for APL-130277 (pre-launch Parkinson's treatment) and Little Big Things (Sunovion Neurology Innovation Platform) Parkinson's House Call 

Use of Clinical Development Marketing

This category is new for the MM&M Awards. Finalists and winners will be revealed on awards night.


Use of Payer Marketing

  • Amgen and Icon for Repatha Helping Patients Start and Stay on Repatha 
  • AstraZeneca and The Bloc for Agnostic Care Management Toolkit Population Health Program 
  • Eli Lilly and McCann Managed Markets for National Diabetes Volunteer Leadership Council (NDVLC) The Impact of Unaffordable Insulin on Your Employees 
  • Galderma Laboratories and Schaefer Advertising Galderma CareConnect Patient Savings Program 
  • Sanofi Genzyme/Regeneron and Cyan Health for Kevzara Revealing Possibilities: Kevzara Advertising Campaign 

Use of Emerging Media

This category is new for the MM&M Awards. Finalists and winners will be revealed on awards night.


Marketing Team

  • Digital Marketing Team Worldwide Clinical Trials
  • Reimagined Expectations Launch Team 
  • Respiratory Franchise Team Sunovion
  • The Mydayis Marketing Team Shire and Intouch Solutions 
  • The ReachMD HCP Marketing Team Growth Hackers Extraordinaire

Marketer


  • Nick Ferrara Endo Pharmaceuticals
  • Jessica Hayes Novartis 
  • Angelina Longstreth Agilent Technologies 
  • Justin Mattice Endo Pharmaceuticals
  • Tracy Pike GSK Canada 

Young Marketer

  • Jahda Hill Dudnyk 
  • Joshua Katten Silverlight Digital 
  • Claire Kuhn BuzzBack 

Small Healthcare Agency


  • Cyan Health 
  • Maricich Health 
  • Silverlight Digital 
  • TRM Oncology 
  • Vision2Voice 

Mid-Size Healthcare Agency

  • Concentric Health Experience 
  • Dudnyk 
  • Fingerpaint 
  • Pixacore 
  • Spectrum 

Large Healthcare Agency


  • Area 23 
  • FCB Health 
  • Intouch Solutions 
  • Klick Health 
  • W2O 

Agency Entrepreneur of the Year

  • Dana Maiman, president and CEO, FCB Health
  • Steven Michaelson, founder and CEO, Calcium
  • Ed Mitzen, founder, Fingerpaint
  • Leerom Segal, cofounder and CEO, Klick Health
  • Tracy Zuto, EVP and executive creative director, H4B Catapult


 If you have a question or correction to your shortlisted entry, contact Carrie Gavit at carrie.gavit@haymarketmedia.com.

To attend the MM&M Awards, visit the MM&M Awards website or contact Anna Naumoski at anna.naumoski@haymarketmedia.com with any questions.

To sponsor the MM&M Awards, contact Doreen Gates at doreen.gates@haymarketmedia.com.

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