December 01, 2014 - MM&M - Medical Marketing and Media

Print Issue: December 01, 2014

Private View: Visual Ads

Private View: Visual Ads

Private View Dec 2014 As a kid growing up, my bedroom walls were cluttered with visual ads and posters filled with slogans. My room literally looked like an ad threw up in my room. Sorry, mom. I love advertising. I love to see well-crafted ideas that make me think, ideas that inspire me.  Listen, we…

Partner Forum: Is data the key to trial recruitment?

LabCorp’s purchase of CRO Covance promises to open access to LabCorp’s patient database for trial recruiting. Can this help resolve problems like the disparity of female representation and scarcity of subjects for studies?

CROs: Trial Blazing

CROs: Trial Blazing

Running clinical trials remains one of Big Pharma’s biggest headaches. But thanks
to canny use of social media, gamification techniques and even text messages,
CROs have revitalized and revolutionized the process. Barbara Peck explains