GlaxoSmithKline is shifting its sales force strategy for therapy Advair to stress treatment for chronic obstructive pulmonary disease (COPD), a new report stated.
Pharma companies are not the friendliest to the media. At PRWeek, we encountered an exception recently, when Bristol-Myers Squibb invited our new healthcare reporter on a media tour of the company’s new oncology facilities, along with reporters from major business dailies and weeklies.
Cushman Amberg Communications, an independent Chicago-based PR agency, acquired HealthInfo Direct, the Chicago healthcare direct marketing and PR firm. Terms of the deal were not disclosed.
Pfizer Health Solutions is taking its diabetes patient education program Amigos en Salud/ Friends in Health national after a four-city pilot showed significant improvements in health outcomes among diabetes patients.
Headliner: Anthony Hooper of Bristol-Myers Squibb
February 1, 2007
5:00 am
Anthony Hooper says being in charge of US marketing for Bristol-Myers Squibb is the best job in the world…and he should know.
Search data show that many of the most heavily searched brands online are not among the most-advertised. Search engine optimization (SEO) is a potent DTP channel, but how should it be integrated into a media schedule?
Two Supreme Court rulings handed down in January stand to drastically alter the way pharma companies enter into licensing agreements and impact the future strength of drug patents, legal experts said.