November 01, 2018 - MM+M - Medical Marketing and Media

Print Issue: November 01, 2018

Read the November 2018 Digital Edition
Read the November 2018 Digital Edition
MMM Staff
November 12, 2018
7:00 am

The November Digital Edition includes features on the 2018 Health Influencer 50, the agency of the future, and the evolution of clinical trial recruitment.

WE Communications’ Stephanie Marchesi: ‘The healthcare industry is at a turning point’
WE Communications’ Stephanie Marchesi: ‘The healthcare industry is at a turning point’
Stephanie Marchesi
November 8, 2018
7:00 am

Here are six principles to guide a progressive health tech communications strategy.

Pharma must consider new approach to opioid crisis
Pharma must consider new approach to opioid crisis
Sander Flaum
November 7, 2018
7:00 am

As more and more people die from opioid overdoses, it’s time for pharma to own up to its collective responsibility and come up with a solution.

Why agency partners should offer an integrated, multidisciplinary approach
Why agency partners should offer an integrated, multidisciplinary approach
Dan Renick
November 7, 2018
7:00 am

Precision Value & Health’s president explains how a truly integrated, multidisciplinary approach is what’s needed from agency partners.

Marketers on partnering with data-driven services and tech companies
Marketers on partnering with data-driven services and tech companies
MMM Staff
November 7, 2018
7:00 am

Healthcare leaders discuss the trends that will impact marketers as they turn to partner more with data-driven insight services and technology companies

How programmatic technology will change the way marketers do business
How programmatic technology will change the way marketers do business
James Woodland
November 6, 2018
7:00 am

CMI/Compas’ COO gazes into the future to see how the evolution of programmatic technology is going to change marketing.

6 campaigns examining drug and alcohol addiction
6 campaigns examining drug and alcohol addiction
Lacey Christman
November 6, 2018
7:00 am

Lacey Christman, group creative director at Carling Communications, examines ads that depict drug and alcohol addiction.

Precisioneffect’s Deborah Lotterman on being a prominent creative in the agency world
Precisioneffect’s Deborah Lotterman on being a prominent creative in the agency world
MMM Staff
November 5, 2018
8:00 am

Deborah Lotterman is chief creative officer of Precisioneffect.

Infographic: Adoption of digital health tools lags
Infographic: Adoption of digital health tools lags
MMM Staff
November 5, 2018
8:00 am

Data from Rock Health suggests digital health tools aren’t as popular as some might believe.

6 steps for increasing patient enrollment in clinical trials
6 steps for increasing patient enrollment in clinical trials
Sandra Shpilberg
November 5, 2018
8:00 am

The CEO and founder of digital health company Seeker Health breaks down the steps the industry must take to raise enrollment and save this crucial element to innovation.

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