Novo Nordisk has enlisted action film star and ex-wrestler Dwayne “The Rock” Johnson as the latest celebrity face of its Diabetes Aware campaign with the Entertainment Industry Foundation.
FDA warned Abbott about a patient testimonial DVD for its HIV drug Kaletra, starring Earvin “Magic” Johnson.
The DVD, I Know What’s Important, minimizes the risks, overstates efficacy and includes unsubstantiated claims, DDMAC said in a warning letter dated July 14.
From the people who brought you the disease awareness documentary comes New Way RA, an online talk show for people with rheumatoid arthritis hosted by Inside Edition anchor Deborah Norville.
What do you do if you are an innovative but small “David” of an allergy nasal spray that has to do battle with a “Goliath”—in this case, an iconic bee? If you’re the Omnaris team at Sepracor, you bring out your best troops for battle.
Ogilvy announces two joint CEOs
August 14, 2009
2:31 pm
Ogilvy Healthword promoted Gloria Gibbons, president of Ogilvy Healthworld EAME (European-African-Middle Eastern) and Donna Tuths, president of Ogilvy Healthworld North America, to joint worldwide CEOs.
Digitas hangs shingles in UK, Boston
August 14, 2009
2:22 pm
Digitas Health is opening offices in London and Boston to accommodate several years’ worth of strong growth, the Publicis network said.
Publicis hooks Microsoft’s Razorfish
August 14, 2009
2:21 pm
Publicis will acquire Razorfish, a Microsoft-owned digital and interactive shop, for roughly $530 million, according to joint company statements.
It’s salary survey season again at MM&M and given the economic turbulence that has characterized the past year, we didn’t really know what to expect when we crunched the numbers.
Consolidations and mergers over the last 12 months didn’t stop industry paychecks from decreasing for the second year in row. Ben Comer looks at the numbers from MM&M’s exclusive survey on salaries, hiring and promotion, job mobility and the silver lining
Pharma and biotech companies are competing to have enough vaccine on hand for the next swine flu (H1N1) outbreak. They missed the one last winter and spring, and their response has uniformly been: We’ll be ready next time.