The Truth Initiative surveyed 9,000 young people to determine whether its campaign was really working.
The Quit Big Tobacco campaign from Vital Strategies is using HP's agency diversity push as a guide.
The Every Try Counts campaign to change how smokers see their last attempt to quit.
News-style segments for MTV's Video Music Awards expose how brands have marketed cigarettes to already vulnerable groups.
Johnson & Johnson has breached the U.K.'s drug regulation code in three places in promotions for smoking cessation product Nicorette.
The FDA drops Chantix's black-box warning; hospitals try to reduce drug spending; AstraZeneca's head of oncology to depart
Approximately 10% to 15% of lung cancer patients have never smoked and have developed the disease due to genetic alterations.
The anti-tobacco movement Truth is hitting young people in their pocketbooks with a new spot called "Squadless."
E.U. lifts warning on Pfizer's Chantix; Obama's Medicare Part B proposal panned by lawmakers; France to propose stricter rules for clinical trials