If we properly and intentionally use the power of targeted marketing on behalf of our disabled customers, we might drive real value for an audience we’ve ignored for too long.
The former WPP chief executive shared his view on technology, the economy, and politics on Tuesday at Techonomy NYC 18.
Marketers discuss the role of ad safety tech in helping pharma clients feel comfortable with ads in non-endemic media.
Record year for brands, fewer celebrities, lower volume of entries expected and much more.
Dawn Hastings, associate creative director, Dudnyk, says using patients in campaigns for orphan drugs makes a brand’s audience feel obligated to act.
MM&M hosted an event in Boston devoted to discussing topics and trends for the DTC marketer.
WPP’s joint chief operating officers Mark Read and Andrew Scott have said they do not believe a break-up of the ad group makes sense.
The 2017 numbers aren’t kind to print-first publishers. Is this a blip in print’s fortunes or the start of a long-predicted decline?