Why is Patient Adherence Such a Challenge?
Tara Herington, VP Cardinal Health, Sonexus, Access and Patient Support addresses why patient adherence is a challenge and other pressing questions surrounding the patient journey.
Adherence
Mobilizing Patient Engagement
EngagedMedia’s General Manager Hoss Sooudi explains why real-time dynamic mobile messaging drives patient adherence.
Armed with predictive analytics, PBMs push adherence as a stand-in for outcomes
Pharmacy benefit managers are increasingly measuring a patient’s outcome in the context of adherence.
4 Ways to Create Adherence Programs That Lead to Long-Term Change
How can marketers do more with less, or otherwise convince skeptical executives that more resources will lead to long-term change?
Infographic: The battle for medication adherence
Drugmakers and providers alike struggle to find the best tools, words, and technologies that will improve adherence rates among patients with chronic diseases.
4 reasons why patients don’t fill their prescriptions
Researchers still don’t know why Americans who are prescribed a prescription drug to treat a chronic condition or disease so often fail to fill those prescriptions.
Five things for pharma marketers to know: Wednesday, April 12, 2017
The FDA approves first drug to treat tardive dyskinesia; Americans use crowdfund sites to pay for prescriptions; stroke sufferers struggle with adherence
GSK and Propeller Health’s smart inhaler aims to improve adherence in clinical trials
The drugmaker is using Propeller Health’s sensor technology to find new ways to improve adherence in clinical studies.
Lilly’s branded app for Trulicity looks to address adherence
Companies such as Eli Lilly and Medtronic have launched branded apps for their products, but experts say they don’t make sense for all medicines.
The Science and Psychology behind Patient Engagement
Where are the discussions about applying proven behavior change models or the principles of adult learning and health literacy?
