According to a study published in The Permanente Journal, medication non-adherence is one of the most prevalent problems among people with chronic illnesses and just one of the few “missed opportunities” that plague pharmaceutical companies.
Pharmacy benefit managers are increasingly measuring a patient’s outcome in the context of adherence.
4 Ways to Create Adherence Programs That Lead to Long-Term Change
September 22, 2017
7:47 pm
How can marketers do more with less, or otherwise convince skeptical executives that more resources will lead to long-term change?
Infographic: The battle for medication adherence
May 15, 2017
8:35 pm
Drugmakers and providers alike struggle to find the best tools, words, and technologies that will improve adherence rates among patients with chronic diseases.
4 reasons why patients don’t fill their prescriptions
May 1, 2017
11:00 am
Researchers still don’t know why Americans who are prescribed a prescription drug to treat a chronic condition or disease so often fail to fill those prescriptions.
Five things for pharma marketers to know: Wednesday, April 12, 2017
The FDA approves first drug to treat tardive dyskinesia; Americans use crowdfund sites to pay for prescriptions; stroke sufferers struggle with adherence
