EngagedMedia’s General Manager Hoss Sooudi explains why real-time dynamic mobile messaging drives patient adherence.
Pharmacy benefit managers are increasingly measuring a patient’s outcome in the context of adherence.
How can marketers do more with less, or otherwise convince skeptical executives that more resources will lead to long-term change?
Researchers still don’t know why Americans who are prescribed a prescription drug to treat a chronic condition or disease so often fail to fill those prescriptions.
The FDA approves first drug to treat tardive dyskinesia; Americans use crowdfund sites to pay for prescriptions; stroke sufferers struggle with adherence
The drugmaker is using Propeller Health’s sensor technology to find new ways to improve adherence in clinical studies.
Companies such as Eli Lilly and Medtronic have launched branded apps for their products, but experts say they don’t make sense for all medicines.
Where are the discussions about applying proven behavior change models or the principles of adult learning and health literacy?