The unbranded campaign won the top prize at the 2015 Lions Health festival in Cannes.
Industry criticism can create opportunities for drugmakers and other healthcare organizations to create a stronger narrative.
Curious what a 2016 Lions Health judge thinks about creativity? Here’s what defines behavior-changing creativity for Guidemark Health’s Tina Fascetti.
Lions Health, launched in 2014, generated $1.9 million in revenue last year.
Spurgeon on finding simplicity in Procter & Gamble’s “The Boy Raised by Goats” and a moving campaign about disabilities.
Drug pricing is easily the biggest controversy but pharma faced other issues, too, like the AMA’s call to ban DTC advertising.
What to do next year to be sure to see your agency’s efforts highlighted in the big-time venue Lions Health
Can agencies prove that regulations no longer hinder Grand Prix-level branded work?
The inspirational value is clear for Lions Health attendees, but there is still confusion about what good looks like for branded pharma campaigns, and how the US fits in.
It’s not only a venue to gain creative inspiration, but a good place to scout talent, and there are no lack of strategic meetings underway in Cannes.
MM+M is proud to announce the fourth annual Pinnacle Awards program, which celebrates the medical marketing industry’s most venerable marketers, strategists and creators.
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