On creativity: “Creativity can emerge from anywhere and anyone at any time. Medical breakthroughs aren’t just discovered by scientists and researchers anymore.”
It’s time for meetings that revolve around rosé on the Carlton Terrace. It’s also time for the professional creative inferiority complex to pop up for people who make pharma ads.
She discusses why it’s wrong to compare the pharmaceutical industry to Skittles and why she expects to see more risk-taking in this year’s creative work.