Consumer

All articles by Consumer

Publicis Groupe wins GSK Consumer Health brands, like Advil and Sensodyne, in Brazil
Publicis Groupe wins GSK Consumer Health brands, like Advil and Sensodyne, in Brazil
Lindsay Stein
May 19, 2020
9:38 am

The holding company is launching PlatformGSK to lead the work in the country.

Walgreens orders wake-up call for Americans not taking their medication
Walgreens orders wake-up call for Americans not taking their medication
Alison Kanski
February 22, 2019
5:00 am

The national pharmacy is tackling medication adherence in its latest campaign.

Allergan’s Botox sets its sights on a new customer: men
Allergan’s Botox sets its sights on a new customer: men
Alison Kanski
May 11, 2018
1:35 pm

Botox Cosmetic has rolled out its first ad campaign focused on reaching male customers.

ePharma: Boehringer Ingelheim and Aptus Health partner for asthma brand awareness
ePharma: Boehringer Ingelheim and Aptus Health partner for asthma brand awareness
Kara Giannecchini
April 10, 2018
5:52 pm

Jim Boushie, director of respiratory marketing at Boehringer Ingelheim (BI) and David Laros, VP of analytics and commercial effectiveness at Aptus Health, came together to lead a joint ePharma session in March titled “Synchronized HCP and consumer campaigns: At the point of care and beyond.”

Latest set of Humira commercials debuts to mixed patient response
Latest set of Humira commercials debuts to mixed patient response
Lauren Evans
February 8, 2018
9:05 pm

Critics said the initial spots unnecessarily blamed IBD sufferers.

No Female Keynotes at CES but Alexa’s Voice was Heard Above All Others
No Female Keynotes at CES but Alexa’s Voice was Heard Above All Others
Tom Ollerton, We Are Social
January 16, 2018
8:05 pm

The tech that’s most likely to survive post-CES hype is voice but brands should rethink their gendered approach.

Five things for pharma marketers to know: Friday, January 12, 2018
Five things for pharma marketers to know: Friday, January 12, 2018
Virginia Lau
January 12, 2018
3:25 pm

Pharma looks to Spark for pricing blueprint; Ipsen hires Amgen exec as CEO of North America; FDA could improve social-media approach, study finds

CPG companies Nestlé and Kellogg court OTC
CPG companies Nestlé and Kellogg court OTC
Dava Stewart
January 2, 2018
4:27 pm

A sea change may be afoot in OTC, with multiple healthcare businesses in play. Could consumer goods companies fill the void left by big pharma?

Five things for pharma marketers to know: Friday, December 15, 2017
Five things for pharma marketers to know: Friday, December 15, 2017
Virginia Lau
December 14, 2017
2:45 pm

FDA approves first topical skin growth treatment; Teva to cut 14,000 jobs; Novartis Oncology CEO resigns

Infographic | HCPs must deal with communication breakdown
Infographic | HCPs must deal with communication breakdown
December 11, 2017
12:00 pm

Drugmakers are proud of the patient service programs they’ve developed. Yet there remains a disconnect in the way information is communicated to HCPs.

  • From Our Partners