Consumer

All articles by Consumer

Why aren’t healthcare consumers happier?
Why aren’t healthcare consumers happier?
Jack O'Brien
June 2, 2022
2:32 pm

More health information, devices and diagnostics are available with the swipe of a phone than ever before — but it’s not enough. What more can medical marketers do?

Health-data 1:1: Adobe’s Frederik Bay on personalizing patients’ digital journey
Health-data 1:1: Adobe’s Frederik Bay on personalizing patients’ digital journey
MM+M Staff
March 22, 2022
12:14 pm

At this month’s ViVE health-tech event, MM+M’s Marc Iskowitz sat down with Adobe’s Frederik Bay to get his take on how the company’s recent decision to extend its experience cloud into healthcare may impact patients’ digital journey.

Health-data 1:1: Google Cloud’s Alissa (Hsu) Lynch on improving the consumer experience with healthcare
Health-data 1:1: Google Cloud’s Alissa (Hsu) Lynch on improving the consumer experience with healthcare
MM+M Staff
March 21, 2022
12:00 pm

At this month’s ViVE health-tech event, MM+M’s Marc Iskowitz sat down with Google Cloud’s Alissa (Hsu) Lynch for her take on improving the consumer experience with healthcare.

Publicis Groupe wins GSK Consumer Health brands, like Advil and Sensodyne, in Brazil
Publicis Groupe wins GSK Consumer Health brands, like Advil and Sensodyne, in Brazil
Lindsay Stein
May 19, 2020
9:38 am

The holding company is launching PlatformGSK to lead the work in the country.

Walgreens orders wake-up call for Americans not taking their medication
Walgreens orders wake-up call for Americans not taking their medication
Alison Kanski
February 22, 2019
5:00 am

The national pharmacy is tackling medication adherence in its latest campaign.

Allergan’s Botox sets its sights on a new customer: men
Allergan’s Botox sets its sights on a new customer: men
Alison Kanski
May 11, 2018
1:35 pm

Botox Cosmetic has rolled out its first ad campaign focused on reaching male customers.

ePharma: Boehringer Ingelheim and Aptus Health partner for asthma brand awareness
ePharma: Boehringer Ingelheim and Aptus Health partner for asthma brand awareness
Kara Giannecchini
April 10, 2018
5:52 pm

Jim Boushie, director of respiratory marketing at Boehringer Ingelheim (BI) and David Laros, VP of analytics and commercial effectiveness at Aptus Health, came together to lead a joint ePharma session in March titled “Synchronized HCP and consumer campaigns: At the point of care and beyond.”

Latest set of Humira commercials debuts to mixed patient response
Latest set of Humira commercials debuts to mixed patient response
Lauren Evans
February 8, 2018
9:05 pm

Critics said the initial spots unnecessarily blamed IBD sufferers.

No Female Keynotes at CES but Alexa’s Voice was Heard Above All Others
No Female Keynotes at CES but Alexa’s Voice was Heard Above All Others
Tom Ollerton, We Are Social
January 16, 2018
8:05 pm

The tech that’s most likely to survive post-CES hype is voice but brands should rethink their gendered approach.

Five things for pharma marketers to know: Friday, January 12, 2018
Five things for pharma marketers to know: Friday, January 12, 2018
Virginia Lau
January 12, 2018
3:25 pm

Pharma looks to Spark for pricing blueprint; Ipsen hires Amgen exec as CEO of North America; FDA could improve social-media approach, study finds

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