Consumer

All articles by Consumer

Study: Americans to pay up to $700K in out-of-pocket healthcare costs
Study: Americans to pay up to $700K in out-of-pocket healthcare costs
Lecia Bushak
November 15, 2022
1:16 pm

Americans who purchase private insurance pay significant sums of money for healthcare over the course of their lifespans, a problem that has been exacerbated by inflation.

Patients are consumers first, Kyruus report finds
Patients are consumers first, Kyruus report finds
Lecia Bushak
October 21, 2022
12:09 pm

The report examines patients’ behaviors when shopping for and choosing healthcare.

Overturning of Roe impacts consumer behavior, erodes trust in brands
Overturning of Roe impacts consumer behavior, erodes trust in brands
Jack O'Brien
October 18, 2022
2:37 pm

Less than six months after the Dobbs decision, the issue of abortion rights remains a contentious issue for the advertising community.

The young and indifferent: Fed-up Gen Z express apathy toward quality care
The young and indifferent: Fed-up Gen Z express apathy toward quality care
Marc Iskowitz
October 13, 2022
11:29 am

Indifference among younger consumers toward patient experience may reflect their frustration with payers’ and providers’ slow pace of change.

Consumers continue to see value in telehealth expanding options, mental health care access
Consumers continue to see value in telehealth expanding options, mental health care access
Jack O'Brien
September 21, 2022
11:54 am

Nearly two-thirds of individuals are also comfortable with the idea of using wearable technology.

Report: Health-savvy consumers wise to recall issues
Report: Health-savvy consumers wise to recall issues
Jack O'Brien
September 12, 2022
10:06 am

Nearly half of respondents who thought J&J’s vaccine was of lower quality than Pfizer’s attributed their belief to the FDA pause.

Why aren’t healthcare consumers happier?
Why aren’t healthcare consumers happier?
Jack O'Brien
June 2, 2022
2:32 pm

More health information, devices and diagnostics are available with the swipe of a phone than ever before — but it’s not enough. What more can medical marketers do?

Health-data 1:1: Adobe’s Frederik Bay on personalizing patients’ digital journey
Health-data 1:1: Adobe’s Frederik Bay on personalizing patients’ digital journey
MM+M Staff
March 22, 2022
12:14 pm

At this month’s ViVE health-tech event, MM+M’s Marc Iskowitz sat down with Adobe’s Frederik Bay to get his take on how the company’s recent decision to extend its experience cloud into healthcare may impact patients’ digital journey.

Health-data 1:1: Google Cloud’s Alissa (Hsu) Lynch on improving the consumer experience with healthcare
Health-data 1:1: Google Cloud’s Alissa (Hsu) Lynch on improving the consumer experience with healthcare
MM+M Staff
March 21, 2022
12:00 pm

At this month’s ViVE health-tech event, MM+M’s Marc Iskowitz sat down with Google Cloud’s Alissa (Hsu) Lynch for her take on improving the consumer experience with healthcare.

Publicis Groupe wins GSK Consumer Health brands, like Advil and Sensodyne, in Brazil
Publicis Groupe wins GSK Consumer Health brands, like Advil and Sensodyne, in Brazil
Lindsay Stein
May 19, 2020
9:38 am

The holding company is launching PlatformGSK to lead the work in the country.

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