Drugmakers spent 20% more on DTC ads in 2015 than in 2014. Eli Lilly was the top spender, shelling out $220.4 million to promote Cialis, its erectile dysfunction drug.
A ranking of 2015’s DTC Ads
April 4, 2016
1:00 pm
Great DTC pharma advertising during the last year or so has been “sparse,” says SSCG Media Group president Debbie Renner. Still, here are her top 10 picks for 2015.
Lawmaker seeks to stop DTC ads for newly approved drugs; testosterone therapy helps sexual function; the FDA requests more data about Catalyst’s rare drug
We present to you our picks for the best and worst moments in celebrity healthcare spokespersonship—plus a few more that, frankly, we can’t find anywhere.
Tapping celebrities for brand or awareness campaigns ensures a high degree of attention, but such arrangements come with concerns that “regular” ones do not.