Eye Care

All articles by Eye Care

As AI eye exams prove their worth, lessons for future tech emerge
As AI eye exams prove their worth, lessons for future tech emerge
Hannah Norman, KFF Health News
March 27, 2024
9:26 am

The eye-exam technology is emerging as one of the first proven use cases of AI-based diagnostics in a clinical setting.

Tarsus Pharmaceuticals throws a Mite Party to combat demodex blepharitis
Tarsus Pharmaceuticals throws a Mite Party to combat demodex blepharitis
Jack O'Brien
March 7, 2024
4:26 pm

A Tarsus executive said the company has always opted to approach patients and HCPs with a little more levity in a deliberate effort to not scare them away and instead leave them feeling empowered.

Glaukos educates young patients about keratoconus risks in YouTube series
Glaukos educates young patients about keratoconus risks in YouTube series
Jack O'Brien
February 27, 2024
4:23 pm

Lauren McBride, a marketing manager at Glaukos, said the format of multiple short-form YouTube videos featuring easily understandable information was an intentional approach to achieve greater engagement from young patients.

Can smearing petroleum jelly prevent watery eyes? TikTok trend, explained.
Can smearing petroleum jelly prevent watery eyes? TikTok trend, explained.
Lecia Bushak
February 21, 2024
12:55 pm

Several videos on TikTok went viral after suggesting people apply Vaseline to the corner of their eyes to prevent their eyes from watering. However, health experts warn it may increase the risk of milia and styes.

Captain Jason Chambers’ new mission: Helping people navigate with contact lenses
Captain Jason Chambers’ new mission: Helping people navigate with contact lenses
John Newton
February 5, 2024
5:28 pm

Acuvue has partnered with the co-star of the Bravo maritime reality series to share his journey as a new contact lens wearer.

Acuvue sends parents a reminder to schedule kids’ eye exams
Acuvue sends parents a reminder to schedule kids’ eye exams
Eric Berger
August 3, 2023
1:46 pm

The Johnson & Johnson-owned brand is promoting its Abiliti overnight contact lenses to correct myopia.

Meet Blink Land, a game about eye health
Meet Blink Land, a game about eye health
Eric Berger
July 13, 2023
3:01 pm

The single-player mobile game aims to reach consumers who spend hours staring at screens.

Glaukos urges young adults to stop rubbing, start seeing keratoconus symptoms
Glaukos urges young adults to stop rubbing, start seeing keratoconus symptoms
Lecia Bushak
May 25, 2023
9:35 am

Glaukos’ campaign targets keratoconus, an underdiagnosed ocular condition that can be caused by eye rubbing.

Tarsus Pharmaceuticals’ eye-opening campaign: Don’t Freak Out, Get Checked Out
Tarsus Pharmaceuticals’ eye-opening campaign: Don’t Freak Out, Get Checked Out
Jack O'Brien
May 8, 2023
3:10 pm

Since May is Health Vision Month, Tarsus Pharmaceuticals’ disease education effort looks to encourage patients who may have demodex blepharitis to visit their eye care provider for a checkup.

Genentech opens up eye patients’ world with Vabysmo
Genentech opens up eye patients’ world with Vabysmo
Jack O'Brien
April 20, 2023
4:11 pm

The direct-to-consumer campaign from Genentech seeks to empower patients with eye disease.

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