Genentech’s animated short for Vabysmo was inspired by personal stories from patients living with the rapid and severe eye diseases, which are among the leading causes of blindness in adults.
As AI eye exams prove their worth, lessons for future tech emerge
A Tarsus executive said the company has always opted to approach patients and HCPs with a little more levity in a deliberate effort to not scare them away and instead leave them feeling empowered.
Glaukos educates young patients about keratoconus risks in YouTube series
Lauren McBride, a marketing manager at Glaukos, said the format of multiple short-form YouTube videos featuring easily understandable information was an intentional approach to achieve greater engagement from young patients.
Can smearing petroleum jelly prevent watery eyes? TikTok trend, explained.
Several videos on TikTok went viral after suggesting people apply Vaseline to the corner of their eyes to prevent their eyes from watering. However, health experts warn it may increase the risk of milia and styes.
Captain Jason Chambers’ new mission: Helping people navigate with contact lenses
Since May is Health Vision Month, Tarsus Pharmaceuticals’ disease education effort looks to encourage patients who may have demodex blepharitis to visit their eye care provider for a checkup.
AI Deciphered: Discovering the Potential for Marketers and Communicators