Condé Nast doubles down on health content, launches video network
The publisher also announced a pharma-focused production service, Script Studios.
Media Buying
Media agencies are growing as barriers to entry become ‘much higher,’ Publicis Media CEO says
Steve King dismisses fears about in-housing and ‘disintermediation’.
Global adspend growth to accelerate to 4.7% in ‘stellar’ 2018
Warc anticipates global adspend growth this year to ring in at a healthy 4.7%, or $572bn (£410bn).
Back to the Future: Print media thrives in point of care
Not only isn’t print dead, as ahead-of-themselves media wonks have claimed for the past decade, but it’s thriving in a most unlikely environment: the point of care
What happens as marketers shift from algorithms to AI and other 2018 predictions
Next year will be the start of the shift from marketing algorithms to AI, predicts Kantar Millward Brown.
GroupM unveils upbeat global adspend forecast for 2018
GroupM, the media investment arm of WPP, forecasts global ad growth of 4.3% in 2018, and predicts Google and Facebook will strengthen their stranglehold on digital advertising.
New ANA report finds ‘transparency concerns’ in production process
In a follow-up to last year’s media report, the Association of National Advertisers details “dysfunction” and rigged bids.
Five things for pharma marketers to know: Tuesday, July 25, 2017
Biogen reports better-than-expected Spinraza sales; FDA to discuss opioid prescriptions with payers; UnitedHealth Group launches media review
Roundtable: When it comes to media, pharma compares the new with the old
In apportioning their media budgets, pharma companies continue to straddle the line between new and traditional strategies.
WebMD considers sale or merger
Drugmakers are becoming much more cautious with their budgets, WebMD executives said.
