Media Buying

All articles by Media Buying

Condé Nast doubles down on health content, launches video network
Condé Nast doubles down on health content, launches video network
Alison Kanski
May 23, 2019
10:12 am

The publisher also announced a pharma-focused production service, Script Studios.

Media agencies are growing as barriers to entry become ‘much higher,’ Publicis Media CEO says
Media agencies are growing as barriers to entry become ‘much higher,’ Publicis Media CEO says
Gideon Spanier
October 22, 2018
9:50 am

Steve King dismisses fears about in-housing and ‘disintermediation’.

Global adspend growth to accelerate to 4.7% in ‘stellar’ 2018
Global adspend growth to accelerate to 4.7% in ‘stellar’ 2018
Emily Tan
January 24, 2018
8:15 pm

Warc anticipates global adspend growth this year to ring in at a healthy 4.7%, or $572bn (£410bn).

Back to the Future: Print media thrives in point of care
Back to the Future: Print media thrives in point of care
Amy Corr
January 23, 2018
12:00 pm

Not only isn’t print dead, as ahead-of-themselves media wonks have claimed for the past decade, but it’s thriving in a most unlikely environment: the point of care

What happens as marketers shift from algorithms to AI and other 2018 predictions
What happens as marketers shift from algorithms to AI and other 2018 predictions
Emily Tan
December 6, 2017
3:30 pm

Next year will be the start of the shift from marketing algorithms to AI, predicts Kantar Millward Brown.

GroupM unveils upbeat global adspend forecast for 2018
GroupM unveils upbeat global adspend forecast for 2018
Matthew Chapman
December 4, 2017
8:40 pm

GroupM, the media investment arm of WPP, forecasts global ad growth of 4.3% in 2018, and predicts Google and Facebook will strengthen their stranglehold on digital advertising.

New ANA report finds ‘transparency concerns’ in production process
New ANA report finds ‘transparency concerns’ in production process
I-Hsien Sherwood
August 9, 2017
2:25 pm

In a follow-up to last year’s media report, the Association of National Advertisers details “dysfunction” and rigged bids.

Five things for pharma marketers to know: Tuesday, July 25, 2017
Five things for pharma marketers to know: Tuesday, July 25, 2017
Virginia Lau
July 25, 2017
2:35 pm

Biogen reports better-than-expected Spinraza sales; FDA to discuss opioid prescriptions with payers; UnitedHealth Group launches media review

Roundtable: When it comes to media, pharma compares the new with the old
Roundtable: When it comes to media, pharma compares the new with the old
Barbara Peck
June 12, 2017
3:45 pm

In apportioning their media budgets, pharma companies continue to straddle the line between new and traditional strategies.

WebMD considers sale or merger
WebMD considers sale or merger
Virginia Lau
February 17, 2017
6:25 pm

Drugmakers are becoming much more cautious with their budgets, WebMD executives said.

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