Medical Marketing

All articles by Medical Marketing

What does Google’s third-party cookies decision mean for medical marketers?
What does Google’s third-party cookies decision mean for medical marketers?
Jack O'Brien
July 24, 2024
4:23 pm

Is Google’s third-party cookies decision a pivotal moment for medical marketers or a nothing-burger?

Medical marketers need to bridge gap between different generations of HCPs
Medical marketers need to bridge gap between different generations of HCPs
Jack O'Brien
July 9, 2024
4:34 pm

By embracing “demo-matching,” medical marketers can more adeptly communicate with HCPs and patients.

Best practices for how to navigate AI in medical marketing
Best practices for how to navigate AI in medical marketing
Lecia Bushak
June 11, 2024
4:44 pm

Medical marketers must learn how to maintain HCP trust by paying close attention to legal and regulatory frameworks when using AI.

AstraZeneca urges younger demographic to snap out of doom scrolling
AstraZeneca urges younger demographic to snap out of doom scrolling
Eric Berger
May 20, 2024
3:00 pm

The drugmaker is reaching younger women on TikTok with the latest campaign for eosinophilic asthma treatment Fasenra.

Ro wraps the Hampton Jitney in latest OOH activation
Ro wraps the Hampton Jitney in latest OOH activation
Jack O'Brien
May 13, 2024
4:49 pm

The Hampton Jitney campaign follows in the footsteps of some of other New York metro area transportation marketing efforts undertaken by Ro, including subway station takeovers promoting GLP-1 drugs.

Never eat alone … and 9 more pieces of advice for women leaders in the medical marketing business
Never eat alone … and 9 more pieces of advice for women leaders in the medical marketing business
Charlene Prounis
May 7, 2024
11:00 am

Agency entrepreneur and Medical Advertising Hall of Fame inductee Charlene Prounis shares lessons she learned over the course of a four-decade career.

It’s the ‘St. Patty’s Day of weed,’ but has 4/20 marketing lost its mystique?
It’s the ‘St. Patty’s Day of weed,’ but has 4/20 marketing lost its mystique?
Marc Iskowitz
April 18, 2024
10:56 am

For decades April 20 has been a day to celebrate cannabis culture. But 4/20-related marketing may have become a victim of its own success.

Top 5 medical marketing trends for 2024
Top 5 medical marketing trends for 2024
Lecia Bushak
April 2, 2024
1:17 pm

Personalized healthcare powered by AI, an increased emphasis on data privacy and reputation management are all key medical marketing trends for 2024.

120/80 MKTG restructures as 120/80 Group, unveils AI consultancy
120/80 MKTG restructures as 120/80 Group, unveils AI consultancy
Jack O'Brien
April 2, 2024
12:02 am

A0x3 will serve as 120/80 Group’s AI-focused brand and consultancy offering.

FDA’s updated RWE guidelines allow pharma marketers to make more claims
FDA’s updated RWE guidelines allow pharma marketers to make more claims
Marc Iskowitz
March 22, 2024
2:08 pm

The FDA draft guidance, if formalized, may aid commercial teams in making subsequent marketing claims.

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