Menopause

All articles by Menopause

MysteryVibe’s sex toy billboard in NYC thrusts menopause into spotlight
MysteryVibe’s sex toy billboard in NYC thrusts menopause into spotlight
Jack O'Brien
March 25, 2024
3:41 pm

Located in Midtown Manhattan, MysteryVibe’s ad will be run on a billboard for the next week as part of an effort to destigmatize post-menopausal sexual wellness.

Rootless redefines menopause narratives with Own Your Pause PSA
Rootless redefines menopause narratives with Own Your Pause PSA
Lecia Bushak
March 12, 2024
10:17 am

The Own Your Pause campaign features personal stories from women who are experiencing menopause and seeks to connect its audience with resources on navigating it.

Period underwear maker Knix sparks conversations about perimenopause
Period underwear maker Knix sparks conversations about perimenopause
Lecia Bushak
November 15, 2023
8:00 am

Knix is tackling perimenopause in The Invisible Period campaign to help educate women about the transition to menopause.

Amberen’s ‘The Other Talk’ encourages conversations about menopause
Amberen’s ‘The Other Talk’ encourages conversations about menopause
John Newton
October 30, 2023
12:54 pm

The campaign asks women to share their experiences – good, bad and otherwise – with menopause.

Astellas rolls out national Veozah campaign for treating menopause symptoms
Astellas rolls out national Veozah campaign for treating menopause symptoms
Jack O'Brien
October 9, 2023
6:00 am

The Fewer Hot Flashes, More Not Flashes consumer omnichannel marketing campaign features a minute-long TV spot set to “Good Feeling” by Flo Rida. 

Hello! Magazine, Let’s Talk Menopause reconfigure the conversation for women
Hello! Magazine, Let’s Talk Menopause reconfigure the conversation for women
John Newton
October 2, 2023
1:43 pm

The initiative offers tips, first-person narratives and even a podcast created in collaboration with Let’s Talk Menopause.

Menopause in adland: ‘I thought, I can’t do my job anymore’
Menopause in adland: ‘I thought, I can’t do my job anymore’
Imogen Watson
August 16, 2023
10:30 am

The vast majority of agencies have a menopause policy, but do they really go far enough?

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