Patient Communities

All articles by Patient Communities

Tight-knit patient communities open their doors to pharma
Tight-knit patient communities open their doors to pharma
Sarah Morgan
February 6, 2024
11:00 am

Patient and caretaker communities were once off-limits to industry insiders. The rules of engagement have changed.

Community Disservice? Threats and opportunities in the metaverse
Community Disservice? Threats and opportunities in the metaverse
Sarah Mahoney
May 9, 2022
5:00 am

As the metaverse meteor heads toward online patient and disease communities, many longstanding posters worry it will disturb some of the safest places in cyberspace.

Klick debuts ‘Rise Above COVID’ in Black-owned barbershops
Klick debuts ‘Rise Above COVID’ in Black-owned barbershops
Lecia Bushak
March 10, 2021
5:00 am

The campaign is designed to encourage participation in COVID-19 clinical trials.

Health Media in the COVID-19 Era: Patient influencers weigh in
Health Media in the COVID-19 Era: Patient influencers weigh in
Larry Dobrow
August 10, 2020
5:00 am

They point to deficits in the coverage of masks, ableism and medication shortages.

Wego Health event outlines potential for stronger patient/pharma pairings in rare and chronic spaces
Wego Health event outlines potential for stronger patient/pharma pairings in rare and chronic spaces
Deborah Stoll
April 16, 2020
2:58 pm

Patient advocates called on pharma to collaborate and inform more effectively.

MM&M debunks six popular misconceptions around online health communities
MM&M debunks six popular misconceptions around online health communities
Larry Dobrow
March 11, 2020
5:00 am

Despite their increasing scale and intensified interest from medical marketers, digital health communities are still misunderstood. We thought it was time to clear up six of the biggest misconceptions.

‘Less about the product and more about the patient’: Soundbites from Transforming Healthcare 2018
‘Less about the product and more about the patient’: Soundbites from Transforming Healthcare 2018
Carrie Gavit
May 17, 2018
9:27 pm

At MM&M’s annual conference, panelists talked about how healthcare is moving toward value-based care and accelerating innovation

Five things for pharma marketers to know: Thursday, December 7, 2017
Five things for pharma marketers to know: Thursday, December 7, 2017
Virginia Lau
December 7, 2017
3:00 pm

UnitedHealth Group to buy DaVita primary care unit for $4.9 billion; Roche drug combo doubles lung-cancer survival in trial; study: FDA programs expedite drug approval

Online patient communities consider the platform: Facebook, or somewhere more private?
Online patient communities consider the platform: Facebook, or somewhere more private?
Virginia Lau
September 20, 2017
2:30 pm

Facebook itself has more than six million health-related groups.

New mobile app seeks to address medication adherence
New mobile app seeks to address medication adherence
Virginia Lau
April 6, 2016
12:01 pm

CeyHello, a newly launched social networking mobile app, tackles medication adherence by connecting patients, caregivers and family members.

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