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Payers

All articles by Payers

Marketers on adjusting payer marketing amid the coronavirus pandemic
Marketers on adjusting payer marketing amid the coronavirus pandemic
MM+M Staff
August 10, 2020
12:14 pm

Marketers from 81qd, Cyan Health, Ogilvy Health and TrialCard shared examples of how they adjusted their approach.

What’s behind smart-pill maker Proteus’ funding woes? Lack of evidence to convince payers of value, says one expert
What’s behind smart-pill maker Proteus’ funding woes? Lack of evidence to convince payers of value, says one expert
Marc Iskowitz
December 12, 2019
5:00 am

In a Q&A, one digital-therapy veteran says Proteus may have run afoul of this immutable rule of “healthcare physics.”

Evoke to acquire market access firm Navience Healthcare Solutions
Evoke to acquire market access firm Navience Healthcare Solutions
Alison Kanski
September 27, 2018
2:08 pm

Evoke parent company Huntsworth paid $24 million for the agency.

‘Less about the product and more about the patient’: Soundbites from Transforming Healthcare 2018
‘Less about the product and more about the patient’: Soundbites from Transforming Healthcare 2018
Carrie Gavit
May 17, 2018
9:27 pm

At MM&M’s annual conference, panelists talked about how healthcare is moving toward value-based care and accelerating innovation

Can the healthcare industry really expect to drive patient engagement?
Can the healthcare industry really expect to drive patient engagement?
John Schieszer
April 19, 2018
6:00 pm

Increasing patient engagement as a tool for improving care and outcomes has been a tough code to crack for the healthcare industry.

PBMs, drugmakers face off over copay accumulators
PBMs, drugmakers face off over copay accumulators
Laura Entis
April 19, 2018
10:00 am

As with most drug pricing battles, patients yet again are caught in the crossfire.

Will PBMs take heat for high drug prices?
Will PBMs take heat for high drug prices?
Sander Flaum, Flaum Navigators
March 29, 2018
2:00 pm

PBMs began by providing a huge service to payers, but in recent years, they’ve begun to suck revenue from pharma manufacturers. Will they take some heat for high drug prices?

Payers: High-deductible health plans don’t drive positive consumer behavior
Payers: High-deductible health plans don’t drive positive consumer behavior
Laura Entis
February 12, 2018
8:40 pm

As the evidence mounts that high-deductibles don’t cause patients to shop or save for healthcare, payers are taking note.

Taxpayers Need to Cough up the Cash to Keep Federal Agencies Afloat
Taxpayers Need to Cough up the Cash to Keep Federal Agencies Afloat
Paul Thacker
January 8, 2018
12:00 pm

As we continue to debate the proper size and role of government in society, cast your eyes on recent polls by Gallup and Pew that found the majority of Americans felt their income tax was fair.

CVS/Aetna Moves Healthcare M&A Beyond Cost and into Disruption
CVS/Aetna Moves Healthcare M&A Beyond Cost and into Disruption
Josh Feldmeth and Paul Schrimpf, Prophet
December 7, 2017
3:40 pm

This time around the M&A moves will be much bigger in scope, promising to reconfigure the complex and fragile healthcare payer/provider/patient ecosystem.

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