Within the next few weeks, the effort will have expanded to include around 40,000 pharmacies.
Marketers adjust to the pharmacist’s expanded role in the COVID-19 era.
A recent New York Times article took aim at pharmacies, but the major problem going unresolved is price myopia.
Aetna’s comms leader has moved into the top comms spot of the newly combined entity.
At MM&M’s annual conference, panelists talked about how healthcare is moving toward value-based care and accelerating innovation
CMS forecasts prescription drug spending to hit $5.7T by 2026; Ipsen predicts cancer drug shopping spree; Omnicom numbers miss estimates on revenue.
Senate committee votes in favor of Azar as new HHS head; FDA and DoD launch breakthrough designation program; Walmart offers free opioid disposal solution
Allergan to cut 1,000 jobs; McKesson acquires RxCrossroads from CVS Health; Pfizer and Sangamo enter collaboration to develop ALS gene therapy
A sea change may be afoot in OTC, with multiple healthcare businesses in play. Could consumer goods companies fill the void left by big pharma?
Digital innovation in Japan, health-tech trends, and social media top the list.
Get to know each of these companies by learning about their culture, work/life balance, D&I initiatives and more.
OptimizeRx’s Chris DiCostanzo and Rebecca Love explain the value of reaching patients and HCPs when it matters most.
Talking Medicines’ Jo Halliday discussed how the pharmaceutical sector can better understand the voice of the patient.
Learn about Intouch Group’s journey to foster I+D so that its inclusive culture translates into inclusive healthcare marketing.
Any EHR provider delivering a quality solution should be able to answer these six questions.
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