Programmatic

All articles by Programmatic

How advertisers are funding record amounts of disinformation
How advertisers are funding record amounts of disinformation
Matthew Keegan
October 10, 2023
2:59 pm

The spread of unreliable AI-generated news websites are unintentionally being funded by some of the world’s biggest brands through their programmatic ad buys.

How programmatic technology will change the way marketers do business
How programmatic technology will change the way marketers do business
James Woodland
November 6, 2018
7:00 am

CMI/Compas’ COO gazes into the future to see how the evolution of programmatic technology is going to change marketing.

MM&M 2018 staff predictions: From gift bans to Google Assistant
MM&M 2018 staff predictions: From gift bans to Google Assistant
MMM Staff
December 19, 2017
3:30 pm

From gift bans to Google Assistant, POC to OPDP, MM&M staff members give their predictions on what to expect in healthcare marketing in 2018

Drugmakers begin to up media controls, in bid to clean up digital ad supply
Drugmakers begin to up media controls, in bid to clean up digital ad supply
Marc Iskowitz
October 16, 2017
6:00 pm

Like its consumer-products cousins, pharma marketers are exercising more discipline over online media. Will it yield similar results?

Roundtable: When it comes to media, pharma compares the new with the old
Roundtable: When it comes to media, pharma compares the new with the old
Barbara Peck
June 12, 2017
3:45 pm

In apportioning their media budgets, pharma companies continue to straddle the line between new and traditional strategies.

PerfectLens sees ROI with programmatic ad buying
PerfectLens sees ROI with programmatic ad buying
Elyse Dupre
April 24, 2017
8:40 pm

The Canadian contact lens etailer partnered with a new technology vendor to look beyond its direct click-to-conversions.

Almost one-third of programmatic ads violate IAB guidelines, study finds
Almost one-third of programmatic ads violate IAB guidelines, study finds
Ilyse Liffreing
February 23, 2017
3:15 pm

The report identifies four major issues of the 28% that were found to abuse IAB’s standards.

It’s Time for the Healthcare Industry to Take Advantage of Programmatic
It’s Time for the Healthcare Industry to Take Advantage of Programmatic
Chris Neuner, PulsePoint
January 22, 2017
11:55 pm

Still, pharmaceutical marketers must remember that maintaining regulatory compliance is all-important.

MM&M staff predictions: From drug pricing to big data
MM&M staff predictions: From drug pricing to big data
MMM Staff
January 3, 2017
12:00 pm

Our editorial staff contemplates what 2017 has in store for healthcare marketers, and we forsee big changes and some setbacks in the ongoing shift toward a data-driven, value-based industry.

How pharma can stay compliant when using programmatic
How pharma can stay compliant when using programmatic
Walecia Konrad
December 8, 2016
4:55 pm

The risk of fraud is also very real, especially in an industry that already faces privacy and compliance challenges, one expert says.

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