Jim Boushie, director of respiratory marketing at Boehringer Ingelheim (BI) and David Laros, VP of analytics and commercial effectiveness at Aptus Health, came together to lead a joint ePharma session in March titled “Synchronized HCP and consumer campaigns: At the point of care and beyond.”
Marketers discuss catalysts for use of behavioral science techniques
Novartis Oncology taps Pfizer exec as CEO; healthcare jobs become the largest source of U.S. employment; HHS nominee wary about drug-pricing negotiations
Cancer Research UK ‘Right Now’ campaign returns to highlight research impact
Cancer Research UK’s ‘Right Now’ brand campaign will return in 2018 with a new focus highlighting the impact that research has on people suffering with cancer.
Five things for pharma marketers to know: Thursday, December 14, 2017
FDA approves Novo’s diabetes drug; Walgreens undergoes rebranding in the wake of CVS-Aetna merger; pharma increasingly transparent about clinical trial data