Many patients allow doctors to access their social-media accounts; Turing will reportedly lower the price of Daraprim by 10%; WebMD reports boost in traffic
Work hard to get everyone in your company to understand what you can learn from social listening—you’ll know you’re successful when inquisitive minds throughout the company start asking you the question, “Can we find out what patients are saying about this brand online?”
Omitting risk info in ads is top reason for FDA warning
Pharma has hidden behind the ability to turn commenting off on Facebook pages, allowing marketers to use the channel much as they would a typical web page.