W2O acquires social media analytics platform Symplur
The deal adds Symplur’s healthcare-specific analytics platform to W2O’s growing technology division.
Social Media
Ella the Jellyfish wins this year’s MM&M Madness: The Social Media Bracket title
The voice assistant-based campaign was created by Eisai and Patients and Purpose.
Social networks tackle COVID-19 challenges, misinformation
Some platforms are working to prevent misinformation while others are looking out for the mental health of their users.
MM&M Madness: The Social Media Bracket
Vote for your favorite social media campaign. The winner will be announced on March 27.
How can healthcare use TikTok?
There is some surprisingly rich healthcare activity on the platform — some of it very substantive, some of it simply very entertaining.
New FTC guide clarifies disclosure rules for online influencers
Familiar tone, quick-hit videos render “Disclosures 101” an atypical offering from a federal agency.
‘Like’ it or not: Healthcare marketers won’t lose sleep over Instagram changes
Social media pros are mostly shrugging off a potential move by Instagram and Facebook to hide the “like” counter.
ZDoggMD is redefining the scope and tone of physician influence on social media
Dr. Zubin Damania is known across the social media universe as ZDoggMD.
Healthline sales leader Lisa Bookwalter joins Twitter
Bookwalter will be Twitter’s director of client services for health.
Amag launches chatbot to ease conversations about sexual health
Amag is offering a chatbot to help women who want to learn about its product for painful sex do so privately.
