MM&M Madness: The Social Media Bracket
Vote for your favorite social media campaign. The winner will be announced on March 27.
Social Media
How can healthcare use TikTok?
There is some surprisingly rich healthcare activity on the platform — some of it very substantive, some of it simply very entertaining.
New FTC guide clarifies disclosure rules for online influencers
Familiar tone, quick-hit videos render “Disclosures 101” an atypical offering from a federal agency.
‘Like’ it or not: Healthcare marketers won’t lose sleep over Instagram changes
Social media pros are mostly shrugging off a potential move by Instagram and Facebook to hide the “like” counter.
ZDoggMD is redefining the scope and tone of physician influence on social media
Dr. Zubin Damania is known across the social media universe as ZDoggMD.
Healthline sales leader Lisa Bookwalter joins Twitter
Bookwalter will be Twitter’s director of client services for health.
Amag launches chatbot to ease conversations about sexual health
Amag is offering a chatbot to help women who want to learn about its product for painful sex do so privately.
I made this: Chris Godfrey and Eugene the Instagram egg
How a simple picture of an egg went viral and boosted mental-health awareness to boot.
Pharma comms should forget its social media FOMO and realize that they’re the gold standard
Appropriately for an event held over Valentine’s Day, PRWeek’s inaugural PharmaComms event reflected its audience’s ongoing love affair with social media.
Sermo receives investment from private equity firm Abry Partners
Abry is now the sole investor in the social platform for doctors.
