Sandra Shpilberg, Seeker Health
Sandra Shpilberg is founder and CEO of Seeker Health.
Social Media
Consultancies are ‘in the room, but not winning,’ says WPP digital leader
But threats to the industry loom as brands take work in-house.
How and why the #KeeptheCare initiative came to be
HealthyWomen’s CEO dishes on the #KeeptheCare initiative, and the rigors of activism and advocacy in the digital age.
Lessons learned from going live on Facebook with a branded drug
Novocure and Glue Advertising put on a Facebook Live event promoting the cancer treatment Optune in March.
Finn Partners named AOR for cancer social network Belong.Life
The platform is looking to focus its communications strategy on the U.S. market.
Why Facebook’s algorithm change may benefit patient influencers
A WEGO Health white paper examined how the change could affect patient influencers.
No Female Keynotes at CES but Alexa’s Voice was Heard Above All Others
The tech that’s most likely to survive post-CES hype is voice but brands should rethink their gendered approach.
What Facebook’s news feed changes mean for brands and publishers
Facebook’s decision to reprioritise its news feed to favour “social interactions” over other forms of content may please its users but will be challenging for brands.
Five things for pharma marketers to know: Friday, January 12, 2018
Pharma looks to Spark for pricing blueprint; Ipsen hires Amgen exec as CEO of North America; FDA could improve social-media approach, study finds
MM&M’s 5 most-read technology stories of 2017
Digital innovation in Japan, health-tech trends, and social media top the list.
