Cancer Research UK ‘Right Now’ campaign returns to highlight research impact
Cancer Research UK’s ‘Right Now’ brand campaign will return in 2018 with a new focus highlighting the impact that research has on people suffering with cancer.
Social Media
Twitter to brands: 280 characters may not be for you
Brands should refrain from tweets that are over 100 characters, according to Twitter’s director of brand strategy.
Rejuvenan Global Health names Hudson Cutler communications AOR
The digital health startup was founded in 2015.
GroupM unveils upbeat global adspend forecast for 2018
GroupM, the media investment arm of WPP, forecasts global ad growth of 4.3% in 2018, and predicts Google and Facebook will strengthen their stranglehold on digital advertising.
How working with Apple inspired Jeff Tangney to found Doximity
The CEO’s experience launching medical reference app Epocrates led him to found a social network for physicians.
What does Twitter’s 280 characters mean for pharma?
Marketers survey the pluses and minuses of the platform’s new 280-character limit.
Sheryl Sandberg: ‘Facebook must bring people together to do good’
Facebook chief operating officer Sheryl Sandberg has said that in turbulent times the social network must do more than simply connect people.
Experts say pharma’s move to Snapchat is in the making
Alone among the best-known social platforms, Snapchat has failed to generate much enthusiasm from pharma. Here’s why — and here’s why that may change.
Always ad ‘#LikeAGirl’ returns to fight girls’ fear of failure
Procter & Gamble has revived the campaign with a new spot tackling the lack of confidence during puberty.
Facebook ramps up video offer with revamped Watch tab
Facebook is ramping up its video offering as a stronger rival to YouTube and Snapchat with the launch of its redesigned video tab.
