Weber Shandwick’s Peter Matheson Gay and United Minds’ Tai Wingfield discuss the role organizations can play in driving progress to close health equity gaps.
Engaging HCPs has always relied on the 4Rs: right message, right target, right channel, and right time. But what do HCPs want and need now that will create an opportunity to receive your brand’s marketing message?
How COVID-19 is changing the way you see your doctor
In a recent ZOOM interview with Dr. Robin Peace, a Family Medicine specialist from Lumberton, NC, we discussed the COVID19 pandemic and the impact it’s had on the way healthcare providers are managing their practices.
Thriving in times of unexpected change by recalibrating your marketing mix
Pharmaceutical marketers have been late adopters of digital and social media. But overnight, the need to explore the best digital channels for reaching HCPs has become the new priority.
The MM&M Podcast 2.3.2020: Healio’s Matt Holland and Andrea Gaymon
They join MM&M editor-in-chief Steve Madden for an engrossing conversation about innovating with content, giving clients exactly what they want and the benefits of working for family-owned companies.