3D: The extra dimension

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With the ability to evoke an emotional connection and hold physicians' attention while conveying complex scientific information, it's little wonder 3D animation has made significant inroads into medical education and pharmaceutical promotion.
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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.

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