Gaming

Games may not improve memory

The NYT reports that the data on gaming long-term memory is inconclusive.

Nintendo sees future in health

The Mario Bros. company says health and fun are the way of the future.

Kleenex brand goes flu hunting

Kleenex brand goes flu hunting

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The Kimberly-Clark-backed cold and flu predictor mixes Big Data, and big branding, with an individualized focus.

Game for cancer patients gets mobile app

Game for cancer patients gets mobile app

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Re-Mission, the video simulation known to change young patients' attitudes toward cancer, is in its second iteration. And one big drug maker has added its backing.

Galderma makes acne rewarding

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The EpiduoTap app offers rewards for sticking with the acne-controlling medication.

Company news: UBM Medica, Bayer

Publisher UBM spurs medical competition among psychiatrists, Bayer says it's keeping its diabetes division.

Boehringer's Pharma-ville could salve industry's bad reputation

Boehringer's Pharma-ville could salve industry's bad reputation

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Boehringer Ingelheim is hoping to create a new Facebook phenomenon with the development of a pharma civilization game that could give industry reputation a shot in the arm.

Bayer glucose meter aimed at gamers

Bayer glucose meter aimed at gamers

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Bayer Diabetes Care partnered with Nintendo on a glucose meter for kids that incorporates gaming.

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