Gaming

All articles by Gaming

Moms crash their gamer kids’ livestreams to give healthy food advice in Sanofi Enterogermina effort
Moms crash their gamer kids’ livestreams to give healthy food advice in Sanofi Enterogermina effort
Lecia Bushak
April 13, 2023
4:51 pm

Sanofi’s probiotics brand, Enterogermina, rolled out a campaign in which the mothers of famous gamers “crashed” their kids’ livestreams to dole out health advice.

Real Chemistry, 21Grams launch discipline to bridge gaming and healthcare
Real Chemistry, 21Grams launch discipline to bridge gaming and healthcare
Ewan Larkin
November 22, 2022
10:30 am

The offering is inspired by 21Grams VP and strategy director Devon Taylor’s postpartum experience.

A video game as a healthcare network brand experience?
A video game as a healthcare network brand experience?
Lecia Bushak
December 10, 2021
12:00 pm

Daniel Brian Advertising’s ‘Castle on the Coast’ game for Valley Children’s Healthcare seeks to expand the marketing playbook – and bring joy to patients along the way.

Xbox for Docs: Pharma backs AR games for use in physician learning
Xbox for Docs: Pharma backs AR games for use in physician learning
Laura Entis
March 6, 2018
10:00 pm

Pharma has backed a number of AR-based games for physician learning and marketing. They’re meant to complement live learning, but mobile games may do a better job teaching certain skills.

Five things for pharma marketers to know: Thursday, August 31, 2017
Five things for pharma marketers to know: Thursday, August 31, 2017
Kevin McCaffrey
August 31, 2017
2:32 pm

Pfizer develops Minecraft version for kids with hemophilia; Lilly to resubmit baricitinib to the FDA; pricing expert says Novartis CAR-T value contract is ‘progress’

How pharma marketers are using behavioral science
How pharma marketers are using behavioral science
Kevin McCaffrey
April 5, 2017
11:00 am

A tool kit of pharma case studies and advice for healthcare brands in making behavioral science a foundational part of a marketing strategy.

Diabetes marketers turn to big data, gaming to improve outcomes
Diabetes marketers turn to big data, gaming to improve outcomes
Kevin McCaffrey
August 30, 2016
10:00 am

Diabetes is one of the most stubborn conditions to treat effectively. Drugmakers are turning to machine learning, online coaching, and gamification.

3 Lessons on Behavior Change from Pokémon Go
3 Lessons on Behavior Change from Pokémon Go
William Martino
August 22, 2016
1:50 pm

Jawbone data shows that people mentioning Pokémon Go in their comments have been walking 62.5% more than usual.

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