The biggest piece of social legislation since Medicare has passed. The sweeping healthcare reform bill will touch the lives of all Americans, and even more so for the 34 million who will now have health insurance.
Social media is so vital, even FDA is stepping to it
It’s time pharma and health care company leaders heard an unequivocal message: Social media is the most important evolution in customer engagement since DTC went live in 1997.
Five tips for tightening up your tactical planning
‘Tis the season for a blizzard of meetings, white boards, sticky notes and PowerPoint. It’s August, and for most pharma companies and their agency partners, it means buttoning up tactical plans for the following year.