July 2011 Issue of MMM

July 2011 Issue of MMM

July 2011

Editor's Desk

10 strategies for evolution

The days are long, there's a whiff of barbecue in the air, A/C units have returned to their windows, the Mets are almost out of ...


The Top 75: AbelsonTaylor

With a digital focus and a diverse roster, Chicago mainstay is on a tear in 2011

The Top 75: AgencyRx

Post-merger with Lab9, multi-pronged LAB teams are met with great success

The Top 75: Area 23

Draftfcb younger sibling builds up its business by keeping digital central

The Top 75: Beacon Healthcare Communications

'Nimble' firm finds success while changing its stance in a crowded market

The Top 75: Big Communications

Meredith subsidiary continues steady growth, rolls out new health brand

The Top 75: Blue Diesel

Digital shop has 'groundbreaking' year with explosive growth, 10 account wins

The Top 75: Cadient Group

After three pre-launch brands failed, veteran firm picks itself back up

The Top 75: CAHG

Amid flat year, Omnicom super shop merges units, bets on personalized med

The Top 75: Cambridge BioMarketing

Focused firm sets its sights on West Coast expansion, snags big wins

The Top 75: CDM New York

Network reconfigures to nine units in effort to be more cohesive, collaborative

The Top 75: CDM Princeton

Double-digit growth and 'lifesaving' work positions firm for strong year

The Top 75: CDMiConnect

Shop celebrates 10th birthday, takes its work globally and finds solid results

The Top 75: Cell Division

Two highly regarded agencies form new shop, with great success

The Top 75: The CementBloc

Solid growth and a 67% pitch-win ratio helped regain 2008 numbers

The Top 75: Centron

Six-year-old shop bypasses $20 million mark with outstanding revenue growth

The Top 75: closerlook

2011 outlook projected to be 'really good' after firm's best year ever

The Top 75: Compass Healthcare Marketers

A second office in the Bay Area and 'soft rebranding' round out positive year

The Top 75: Concentric

Explosive organic growth and new clients propelled shop forward

The Top 75: Core-Create/Brandkarma

Mergers among biggest clients didn't deter shop from making moves

The Top 75: Digitas Health

Mid-teen growth crowns a year of diversification and global expansion

The Top 75: Draftfcb Healthcare

Winning several first-in-class brands spurs IPG powerhouse to go on hiring spree

The Top 75: Dudnyk

Nearly two decades old, this shop remains as bold as ever

The Top 75: echo Torre Lazur

Agency marks a decade in business with second year of double-digit growth

The Top 75: Entrée Health

Firm finds footing as standalone, with five launches under its belt

The Top 75: Euro RSCG Life 4D

Digital flagship celebrates second year in business by doubling in size

The Top 75: Euro RSCG Life Catapult

Losing largest account didn't hurt as it was replaced by a slew of other brands

The Top 75: Euro RSCG Life LM&P

Substantial account wins, 75% win rate helped Euro shop stay 'up' in 2010

The Top 75: Euro RSCG Life MetaMax

Strong organic wins, revenue growth offset consolidation-related losses

The Top 75: Eveo

Continuing its trend of explosive growth, firm lands 30 new brands

The Top 75: evoke interaction

Five-year-old firm expands offerings to include more than just its digital roots

The Top 75: Flashpoint Medica

Focused on managing growth, following double-digit gains in 2009

The Top 75: GA Communications Group

Acquisitions, rebranding and organic growth help to shape up a stellar year

The Top 75: Giant Creative/Strategy

'An excellent year' with significant hires and some big digital breakthroughs

The Top 75: Grey Healthcare Group

New relationships, consolidated wins and acquisition set up 'productive year'

The Top 75: GSW Worldwide

Continuing to diversify revenue and extend global reach following another record year

The Top 75: H4B Chelsea

Conflict shop celebrates first year as standalone with double-digit growth

The Top 75: Harrison & Star

Co-founder turns over reins to protégé, shop sees record year in revenue

The Top 75: HCB Health

Texas firm snags first high-profile campaign, posts 43% revenue growth

The Top 75: HealthEd Group

Patient education shop picks up 15 wins, expands its online offerings

The Top 75: Heartbeat Ideas

Rebranding complete with emphasis put on strategic partnerships, not just digital

The Top 75: The Hobart Group

Restructured 'payer expert' firm boasts big revenue growth in 2010

The Top 75: ICC Lowe

IPG network aligns under new name, retools services as revenue surges 30%

The Top 75: Ignite Health

Digital shop continues coast-to-coast expansion by acquiring Y Brands

The Top 75: imc2 Health & Wellness

Firm focused on health, double-digit growth after spin-off from sibling

The Top 75: Intouch Solutions

Explosive revenue and staff growth propel sought-after independent shop

The Top 75: Juice Pharma Worldwide

Independent Network makes history, and firm nets double-digit growth

The Top 75: Kane & Finkel Healthcare Communications

San Francisco shop stays steady as it expands its brand across the pond

The Top 75: LehmanMillet

10 new AOR assignments and growth in both offices fueled 'rejuvenating' year

The Top 75: LLNS

Firm returns to its roots by taking back the moniker it was known for

The Top 75: McCann HumanCare

Existing clients feed growth, help shop rebound from GSK loss

The Top 75: Medicus Life Brands

Agency gets new branding, lands blockbuster Abbott biologic

The Top 75: MedThink Communications

Shop celebrates a lucky seven years in business with double-digit growth

The Top 75: Metaphor

Propelled by double-digit revenue growth and five new product launches

The Top 75: MicroMass Communications

Building on end-of-year momentum, racking up wins and AOR assignments

The Top 75: Natrel Communications

Founding partners compete in new business poaching, and it pays off

The Top 75: The Navicor Group

After year of modest growth, 2011 is shaping up to be 'extraordinary'

The Top 75: NeON

Draftfcb's multichannel offshoot grows organically from Pfizer, adds 70 hires

The Top 75: Ogilvy CommonHealth Worldwide

Megamerger produces few shockwaves in transition to become global powerhouse

The Top 75: Pacific Communications

Firm's revenue hits an all-time high, on the back of launches and new work

The Top 75: Palio

12-year-old shop rebounds from challenging year with 24 accounts

The Top 75: Publicis Healthware International

Global firm continues to grow through mergers with siblings and acquisitions

The Top 75: Purohit Navigation

Chicago firm stable as economy starts picking up, clients start spending again

The Top 75: Razorfish Health

Standalone healthcare shop celebrates first birthday with double-digit growth

The Top 75: RCW Group

Agency's revenue, headcount up 10% on the back of several global wins

The Top 75: RevHealth

Breaking $10 million mark, with 10% growth off new brand wins

The Top 75: RosettaWishbone

Consulting-centered digital shop gains global presence after Publicis buy-out

The Top 75: Roska Healthcare Advertising

With the recession still at the forefront, agency finds new model for success

The Top 75: Saatchi & Saatchi Health Communications New York

Leadership changes, FDA hiccups and fewer blockbusters spells out flat year

The Top 75: Saatchi & Saatchi Healthcare Innovations

Saatchi's PA outpost moves in with Publicis siblings, sees 'nice growth'

The Top 75: Saatchi & Saatchi Wellness

New business, and no losses, fueled exceptional year for consumer shop

The Top 75: Sudler & Hennessey

'Oldest shop in the business' remains relevant with global and digital work

The Top 75: Topin & Associates

Cautious clients and new business helped Chicago shop stay steady

The Top 75: Torre Lazur McCann

Finished 25% ahead in 2010, but FDA threw a wrench in 2011 plans

The Top 75: Vox Medica

A slew of launches, organic growth and new work keeps shop busy

The Top 75: Williams-Labadie

Eight wins, but tighter budgets spell out flat year for Chicago firm


Antidote: simvastatin

The problem with a media-megaphoned report about a drug's potential side effect is that it too easily balloons into a fear-driven avoidance of a life-saving ...


Payments to doctors caught in UK's crosshairs

Over the past several years, the industry has paid about $15 billion in penalties to the US government for cases involving off-label marketing and, more ...

Don't wait to fix your client/agency relationships

Fundamental flaws and inefficiencies in client/agency relationships waste valuable time and money.

Back Talk

A view to a pill

Many individuals outside the pharma industry have a maniacal vision of our senior executives.