July 2011 Issue of MMM
The days are long, there's a whiff of barbecue in the air, A/C units have returned to their windows, the Mets are almost out of ...
With a digital focus and a diverse roster, Chicago mainstay is on a tear in 2011
Post-merger with Lab9, multi-pronged LAB teams are met with great success
Draftfcb younger sibling builds up its business by keeping digital central
'Nimble' firm finds success while changing its stance in a crowded market
Meredith subsidiary continues steady growth, rolls out new health brand
Digital shop has 'groundbreaking' year with explosive growth, 10 account wins
After three pre-launch brands failed, veteran firm picks itself back up
Amid flat year, Omnicom super shop merges units, bets on personalized med
Focused firm sets its sights on West Coast expansion, snags big wins
Network reconfigures to nine units in effort to be more cohesive, collaborative
Double-digit growth and 'lifesaving' work positions firm for strong year
Shop celebrates 10th birthday, takes its work globally and finds solid results
Two highly regarded agencies form new shop, with great success
Solid growth and a 67% pitch-win ratio helped regain 2008 numbers
Six-year-old shop bypasses $20 million mark with outstanding revenue growth
2011 outlook projected to be 'really good' after firm's best year ever
A second office in the Bay Area and 'soft rebranding' round out positive year
Explosive organic growth and new clients propelled shop forward
Mergers among biggest clients didn't deter shop from making moves
Mid-teen growth crowns a year of diversification and global expansion
Winning several first-in-class brands spurs IPG powerhouse to go on hiring spree
Nearly two decades old, this shop remains as bold as ever
Agency marks a decade in business with second year of double-digit growth
Firm finds footing as standalone, with five launches under its belt
Digital flagship celebrates second year in business by doubling in size
Losing largest account didn't hurt as it was replaced by a slew of other brands
Substantial account wins, 75% win rate helped Euro shop stay 'up' in 2010
Strong organic wins, revenue growth offset consolidation-related losses
Continuing its trend of explosive growth, firm lands 30 new brands
Five-year-old firm expands offerings to include more than just its digital roots
Focused on managing growth, following double-digit gains in 2009
Acquisitions, rebranding and organic growth help to shape up a stellar year
'An excellent year' with significant hires and some big digital breakthroughs
New relationships, consolidated wins and acquisition set up 'productive year'
Continuing to diversify revenue and extend global reach following another record year
Conflict shop celebrates first year as standalone with double-digit growth
Co-founder turns over reins to protégé, shop sees record year in revenue
Texas firm snags first high-profile campaign, posts 43% revenue growth
Patient education shop picks up 15 wins, expands its online offerings
Rebranding complete with emphasis put on strategic partnerships, not just digital
Restructured 'payer expert' firm boasts big revenue growth in 2010
IPG network aligns under new name, retools services as revenue surges 30%
Digital shop continues coast-to-coast expansion by acquiring Y Brands
Firm focused on health, double-digit growth after spin-off from sibling
Explosive revenue and staff growth propel sought-after independent shop
Independent Network makes history, and firm nets double-digit growth
San Francisco shop stays steady as it expands its brand across the pond
10 new AOR assignments and growth in both offices fueled 'rejuvenating' year
Firm returns to its roots by taking back the moniker it was known for
Existing clients feed growth, help shop rebound from GSK loss
Agency gets new branding, lands blockbuster Abbott biologic
Shop celebrates a lucky seven years in business with double-digit growth
Propelled by double-digit revenue growth and five new product launches
Building on end-of-year momentum, racking up wins and AOR assignments
Founding partners compete in new business poaching, and it pays off
After year of modest growth, 2011 is shaping up to be 'extraordinary'
Draftfcb's multichannel offshoot grows organically from Pfizer, adds 70 hires
Megamerger produces few shockwaves in transition to become global powerhouse
Firm's revenue hits an all-time high, on the back of launches and new work
12-year-old shop rebounds from challenging year with 24 accounts
Global firm continues to grow through mergers with siblings and acquisitions
Chicago firm stable as economy starts picking up, clients start spending again
Standalone healthcare shop celebrates first birthday with double-digit growth
Agency's revenue, headcount up 10% on the back of several global wins
Breaking $10 million mark, with 10% growth off new brand wins
Consulting-centered digital shop gains global presence after Publicis buy-out
With the recession still at the forefront, agency finds new model for success
Leadership changes, FDA hiccups and fewer blockbusters spells out flat year
Saatchi's PA outpost moves in with Publicis siblings, sees 'nice growth'
New business, and no losses, fueled exceptional year for consumer shop
'Oldest shop in the business' remains relevant with global and digital work
Cautious clients and new business helped Chicago shop stay steady
Finished 25% ahead in 2010, but FDA threw a wrench in 2011 plans
A slew of launches, organic growth and new work keeps shop busy
Eight wins, but tighter budgets spell out flat year for Chicago firm
The problem with a media-megaphoned report about a drug's potential side effect is that it too easily balloons into a fear-driven avoidance of a life-saving ...
Over the past several years, the industry has paid about $15 billion in penalties to the US government for cases involving off-label marketing and, more ...
Fundamental flaws and inefficiencies in client/agency relationships waste valuable time and money.
Many individuals outside the pharma industry have a maniacal vision of our senior executives.
What does going "beyond the pill" actually mean? At MM&M's recent inaugural spring conference, audience members heard from real-world companies that are managing the organizational, technological, and promotional challenges inherent in this transition, such as partnering with health neophytes, harnessing technologies that allow deeper engagement with patients, and adopting a new commercial mindset to serve, not sell. Download here.
A wave of more effective anti-cancer drugs has set the oncology world on fire with enthusiasm. While many hail this as a new era, an equally vocal faction questions the money spent for the value gained. This medical and commercial trend report for marketers of anti-cancer modalities touches on many of the latest shifts that have expedited product launches and otherwise impacted promotion and reimbursement of these drugs. Click here.