July 2011 Issue of MMM

July 2011 Issue of MMM

Editor's Desk

10 strategies for evolution

The days are long, there's a whiff of barbecue in the air, A/C units have returned to their windows, the Mets are almost out of ...
 

Features

The Top 75: AbelsonTaylor

With a digital focus and a diverse roster, Chicago mainstay is on a tear in 2011
 

The Top 75: AgencyRx

Post-merger with Lab9, multi-pronged LAB teams are met with great success
 

The Top 75: Area 23

Draftfcb younger sibling builds up its business by keeping digital central
 

The Top 75: Beacon Healthcare Communications

'Nimble' firm finds success while changing its stance in a crowded market
 

The Top 75: Big Communications

Meredith subsidiary continues steady growth, rolls out new health brand
 

The Top 75: Blue Diesel

Digital shop has 'groundbreaking' year with explosive growth, 10 account wins
 

The Top 75: Cadient Group

After three pre-launch brands failed, veteran firm picks itself back up
 

The Top 75: CAHG

Amid flat year, Omnicom super shop merges units, bets on personalized med
 

The Top 75: Cambridge BioMarketing

Focused firm sets its sights on West Coast expansion, snags big wins
 

The Top 75: CDM New York

Network reconfigures to nine units in effort to be more cohesive, collaborative
 

The Top 75: CDM Princeton

Double-digit growth and 'lifesaving' work positions firm for strong year
 

The Top 75: CDMiConnect

Shop celebrates 10th birthday, takes its work globally and finds solid results
 

The Top 75: Cell Division

Two highly regarded agencies form new shop, with great success
 

The Top 75: The CementBloc

Solid growth and a 67% pitch-win ratio helped regain 2008 numbers
 

The Top 75: Centron

Six-year-old shop bypasses $20 million mark with outstanding revenue growth
 

The Top 75: closerlook

2011 outlook projected to be 'really good' after firm's best year ever
 

The Top 75: Compass Healthcare Marketers

A second office in the Bay Area and 'soft rebranding' round out positive year
 

The Top 75: Concentric

Explosive organic growth and new clients propelled shop forward
 

The Top 75: Core-Create/Brandkarma

Mergers among biggest clients didn't deter shop from making moves
 

The Top 75: Digitas Health

Mid-teen growth crowns a year of diversification and global expansion
 

The Top 75: Draftfcb Healthcare

Winning several first-in-class brands spurs IPG powerhouse to go on hiring spree
 

The Top 75: Dudnyk

Nearly two decades old, this shop remains as bold as ever
 

The Top 75: echo Torre Lazur

Agency marks a decade in business with second year of double-digit growth
 

The Top 75: Entrée Health

Firm finds footing as standalone, with five launches under its belt
 

The Top 75: Euro RSCG Life 4D

Digital flagship celebrates second year in business by doubling in size
 

The Top 75: Euro RSCG Life Catapult

Losing largest account didn't hurt as it was replaced by a slew of other brands
 

The Top 75: Euro RSCG Life LM&P

Substantial account wins, 75% win rate helped Euro shop stay 'up' in 2010
 

The Top 75: Euro RSCG Life MetaMax

Strong organic wins, revenue growth offset consolidation-related losses
 

The Top 75: Eveo

Continuing its trend of explosive growth, firm lands 30 new brands
 

The Top 75: evoke interaction

Five-year-old firm expands offerings to include more than just its digital roots
 

The Top 75: Flashpoint Medica

Focused on managing growth, following double-digit gains in 2009
 

The Top 75: GA Communications Group

Acquisitions, rebranding and organic growth help to shape up a stellar year
 

The Top 75: Giant Creative/Strategy

'An excellent year' with significant hires and some big digital breakthroughs
 

The Top 75: Grey Healthcare Group

New relationships, consolidated wins and acquisition set up 'productive year'
 

The Top 75: GSW Worldwide

Continuing to diversify revenue and extend global reach following another record year
 

The Top 75: H4B Chelsea

Conflict shop celebrates first year as standalone with double-digit growth
 

The Top 75: Harrison & Star

Co-founder turns over reins to protégé, shop sees record year in revenue
 

The Top 75: HCB Health

Texas firm snags first high-profile campaign, posts 43% revenue growth
 

The Top 75: HealthEd Group

Patient education shop picks up 15 wins, expands its online offerings
 

The Top 75: Heartbeat Ideas

Rebranding complete with emphasis put on strategic partnerships, not just digital
 

The Top 75: The Hobart Group

Restructured 'payer expert' firm boasts big revenue growth in 2010
 

The Top 75: ICC Lowe

IPG network aligns under new name, retools services as revenue surges 30%
 

The Top 75: Ignite Health

Digital shop continues coast-to-coast expansion by acquiring Y Brands
 

The Top 75: imc2 Health & Wellness

Firm focused on health, double-digit growth after spin-off from sibling
 

The Top 75: Intouch Solutions

Explosive revenue and staff growth propel sought-after independent shop
 

The Top 75: Juice Pharma Worldwide

Independent Network makes history, and firm nets double-digit growth
 

The Top 75: Kane & Finkel Healthcare Communications

San Francisco shop stays steady as it expands its brand across the pond
 

The Top 75: LehmanMillet

10 new AOR assignments and growth in both offices fueled 'rejuvenating' year
 

The Top 75: LLNS

Firm returns to its roots by taking back the moniker it was known for
 

The Top 75: McCann HumanCare

Existing clients feed growth, help shop rebound from GSK loss
 

The Top 75: Medicus Life Brands

Agency gets new branding, lands blockbuster Abbott biologic
 

The Top 75: MedThink Communications

Shop celebrates a lucky seven years in business with double-digit growth
 

The Top 75: Metaphor

Propelled by double-digit revenue growth and five new product launches
 

The Top 75: MicroMass Communications

Building on end-of-year momentum, racking up wins and AOR assignments
 

The Top 75: Natrel Communications

Founding partners compete in new business poaching, and it pays off
 

The Top 75: The Navicor Group

After year of modest growth, 2011 is shaping up to be 'extraordinary'
 

The Top 75: NeON

Draftfcb's multichannel offshoot grows organically from Pfizer, adds 70 hires
 

The Top 75: Ogilvy CommonHealth Worldwide

Megamerger produces few shockwaves in transition to become global powerhouse
 

The Top 75: Pacific Communications

Firm's revenue hits an all-time high, on the back of launches and new work
 

The Top 75: Palio

12-year-old shop rebounds from challenging year with 24 accounts
 

The Top 75: Publicis Healthware International

Global firm continues to grow through mergers with siblings and acquisitions
 

The Top 75: Purohit Navigation

Chicago firm stable as economy starts picking up, clients start spending again
 

The Top 75: Razorfish Health

Standalone healthcare shop celebrates first birthday with double-digit growth
 

The Top 75: RCW Group

Agency's revenue, headcount up 10% on the back of several global wins
 

The Top 75: RevHealth

Breaking $10 million mark, with 10% growth off new brand wins
 

The Top 75: RosettaWishbone

Consulting-centered digital shop gains global presence after Publicis buy-out
 

The Top 75: Roska Healthcare Advertising

With the recession still at the forefront, agency finds new model for success
 

The Top 75: Saatchi & Saatchi Health Communications New York

Leadership changes, FDA hiccups and fewer blockbusters spells out flat year
 

The Top 75: Saatchi & Saatchi Healthcare Innovations

Saatchi's PA outpost moves in with Publicis siblings, sees 'nice growth'
 

The Top 75: Saatchi & Saatchi Wellness

New business, and no losses, fueled exceptional year for consumer shop
 

The Top 75: Sudler & Hennessey

'Oldest shop in the business' remains relevant with global and digital work
 

The Top 75: Topin & Associates

Cautious clients and new business helped Chicago shop stay steady
 

The Top 75: Torre Lazur McCann

Finished 25% ahead in 2010, but FDA threw a wrench in 2011 plans
 

The Top 75: Vox Medica

A slew of launches, organic growth and new work keeps shop busy
 

The Top 75: Williams-Labadie

Eight wins, but tighter budgets spell out flat year for Chicago firm
 

Antidote

Antidote: simvastatin

The problem with a media-megaphoned report about a drug's potential side effect is that it too easily balloons into a fear-driven avoidance of a life-saving ...
 

Viewpoint

Payments to doctors caught in UK's crosshairs

Over the past several years, the industry has paid about $15 billion in penalties to the US government for cases involving off-label marketing and, more ...
 

Don't wait to fix your client/agency relationships

Fundamental flaws and inefficiencies in client/agency relationships waste valuable time and money.
 

Back Talk

A view to a pill

Many individuals outside the pharma industry have a maniacal vision of our senior executives.
 

Video Exclusive

Web Exclusives

Five industry experts advise specialty pharma company on digital strategy

April 20, 2012

Specialty pharma company POZEN assembled a crack team of experts to help shape its digital strategy. Not only did POZEN share with us the text from their contributions, but you can watch exclusive video clips of their valuable perspectives right here.
 

MM&M Awards 2011 HIghlights

The Best MM&M Awards Ever!

MAHF Ceremony 2012

Photos from the Medical Advertising Hall of Fame Awards ceremony
 
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