June 2009 Issue of MMM

June 2009 Issue of MMM

MedEd Guide 2009

Features

CME Overview: Class is in Recession

Steep competition for grants, onerous regulation and a politicized climate have led some providers to rethink involvement in continuing medical education. Marc Iskowitz reports

Outcomes: Performace Anxiety

PI CME may be poised to become the predominant format

Case Study: Spin-Up Doctors

Once in a while, a CME program comes along that achieves off-the-charts responses. James Chase investigates why MPR Pillars of Care was such a hit

Promotional Med Ed: Med Ed Makeover

ACCME's upcoming firewall restrictions have led many firms to abandon CME for promotional med ed

Expert Insights: What's Next in CME?

Five key players look at what's in store for the future of med ed and how changes to the way it's regulated will impact the ...

Provider: CommonHealth's HLS and ProCom

HLS, part of CommonHealth, has excelled as a provider of scientific message-focused programming delivered by using dynamic innovative media options that address the modern pharmaceutical ...

Provider: Excerpta Medica

Excerpta Medica Inc., an Elsevier business, is a global medical communications company headquartered in the US and The Netherlands.

Provider: Haymarket Medical Education

Haymarket Medical Education (HME) is a medical communications company with more than 20 years of experience in producing top-quality continuing medical education/continuing education (CME/CE) programs.

Provider: MedscapeCME

MedscapeCME is an ACCME, ANCC, and ACPE accredited provider with a fully dedicated editorial staff that develops and publishes independent educational content on 33 specialty-focused ...

Provider: OptumHealth Education

OptumHealth Education is a full-service, ACCME-accredited provider of continuing medical education dedicated to strengthening the ability of healthcare professionals to make accurate and credible decisions ...

Provider: Pri-Med

Pri-Med is a trusted communication and education platform for science and medicine that is owned by M|C Communications LLC.

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As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.


The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.