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Newsletters

MM&M Consumer Monthly

MM&M Consumer Monthly is a monthly roundup of stories from MM&M covering DTC advertising, patient marketing, patient education and regulatory issues across all consumer media channels and disciplines - broadcast, print, interactive, direct marketing, PR - along with business stories relating to consumer marketing, such as account wins and key hires.

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MM&M KOL White Paper

MM&M KOL (Key Opinion Leaders) White Paper, a free e-newsletter giving readers an opportunity to benefit from the insights, knowledge and experience of key opinion leaders in the industry.

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MM&M News Brief

MM&M News Brief delivers up-to-the-minute news alerts, stories and analysis to the healthcare marketing and communications sector, four days a week. News topics will span the full spectrum of MM&M’s coverage.

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MM&M Weekly Digest

MM&M Weekly Digest offers a roundup of the week’s big stories, people moves and notable developments in healthcare marketing, along with links to special reports and useful information from MM&M.

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The Splash from MM&M

The Splash from MM&M - monthly feature article emailed out to subscribers highlighting the feature article i.e. MM&M All Stars, Patient Marketing Report, etc. The concept is a “newsletter that presents the cover story each month with a bit of text directing readers to the site”. It would carry display advertising and a text ad.

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Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner