Philips agrees to pay $1 billion to patients who say they were injured by breathing machines
The proposed settlement will effectively end more than 700 lawsuits filed after the 2021 recall of millions of the company’s widely used sleep apnea devices and ventilators.
News
FDA finally moves to scrutinize specialized health screenings
The agency issued a rule that brings new scrutiny to a range of critical lab-developed tests, including certain cancer and prenatal screenings. ProPublica previously reported how lab-test accuracy and marketing had skirted federal oversight.
News
Despite COVID-19 product dip, Pfizer raises full year outlook
Pfizer experienced a significant drop in its COVID-19 product sales, but reported an 11% increase in revenue among its non-COVID assets.
5
Things
Health Marketers Need to Know Today
GIMME 5
MM+M Pinnacle Awards 2024
MM+M is proud to announce the fourth annual Pinnacle Awards program, which celebrates the medical marketing industry's most venerable marketers, strategists and creators.
How healthcare manufacturers can improve customer engagement, drive high-value activity and inform future strategy with conversational AI.
Shifting market trends are transforming how pharma marketers find, target and engage with patients and providers
The Healthcare Marketers Trend Survey shows that, as far as channel usage goes, more growth occurred in newer tactics like non-linear video and streaming audio than in some of the more traditional ones.
Moving on from cookies with privacy-safe targeting: Why real world data has been the solution all along
As the digital advertising world finally sees the end game of Google’s third-party cookies, marketers should turn to privacy-safe targeting solutions based on real world data for precision audience engagement.
Introducing predictive AI, a new approach to targeting before health events occur
A leading provider of patient and HCP audiences, Swoop recently launched predictive AI targeting, enabling marketers to anticipate patient needs and behaviors.
Career Outlook: Recruitment + Retention
A look at how the workforce is evolving
Learn more from our eBook
Featured Categories
Events
MM+M unveils Transform: The Patient, Provider and Payer Engagement Matrix
Slated for April 3 in New York, the 10th iteration of the annual event will explore health-tech trends likely to inform the industry’s evolution over the months ahead.
Features
Healthcare Marketers Trend Report 2024: A techno twist
The MM+M/Swoop 2024 Healthcare Marketers Trend Report revealed the marcoms tech stack is playing a lead role in engaging physicians, as traditional tactics make way for digital.
Podcasts
2024 MM+M Pinnacle preview: How Begasse and Pantello reached the apex
Set to be honored at the 2024 MM+M Pinnacle Awards this Thursday, Ken Begasse, Jr., and Tim Pantello share their distinct career paths.
Healthcare Marketers Trend Report 2024: A techno twist
HUB services, patient engagement, and specialty pharmacy: One patient support ecosystem with three core components
The evolution of patient needs and rising consumer expectations are shaping a new era in healthcare — one that calls for a paradigm shift in the pharmaceutical industry's approach to patient support.
Partner Content
Omnichannel activation without omniburden
Explore solutions for practically implementing omnichannel approaches into your go-to-market activation.
Partner Content
Taking a patient-centric approach to privacy
This podcast will explore ways to deliver tailored content that activates, educates and empowers patients while prioritizing privacy and consent.
Partner Content
Living brands: How to build brands in the age of omnichannel
This podcast looks at how to leverage advancements in data, technology, AI and content development in order to become a Living Brand.