Transforming Healthcare conference

An emotional bond with patients is key, says Elemental Machines' Iyengar

An emotional bond with patients is key, says Elemental Machines' Iyengar

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At the MM&M Transforming Healthcare conference, Iyengar told attendees how to take into account a consumer's behavior and emotion when marketing medical products.

Care Angel wins MM&M Shark Tank challenge 2016

Care Angel wins MM&M Shark Tank challenge 2016

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The Siri for Seniors took the top prize at the second MM&M Shark Tank for its annual healthcare conference.

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