GSK reviews $1.76 billion global media
A review, reported by AdAge last night, would come less than three years after GSK awarded its European business to MediaCom, while PHD was handed its US media account.
Prophet surveyed 240 healthcare organizations to find out where the industry is actually at on its shift to consumer centricity.
Directing its reps to call on GPs with little to no opioid experience, Purdue introduced aggressive promotional tactics into the prescription opioid marketing playbook.
Biogen's recently soaring stock price can be attributed to investor optimism in one of the most stubborn areas of drug development.