News

First responders, veterans hail benefits of psychedelic drugs as California debates legalization

Abundant research has shown that psychedelics have the potential to produce lasting relief from depression, anxiety, PTSD, addiction, and other mental health conditions.

Roundup

Five things for pharma marketers to know for Tuesday morning

Merck drops combination of Keytruda and immunotherapy vibostolimab for skin cancer due to patients discontinuing trial; CDC to monitor wastewater for H5N1 bird flu; Cytokinetics releases Phase 3 data on its rare heart disease drug showing it “significantly improved” exercise capacity.

News

Ro wraps the Hampton Jitney in latest OOH activation

The Hampton Jitney campaign follows in the footsteps of some of other New York metro area transportation marketing efforts undertaken by Ro, including subway station takeovers promoting GLP-1 drugs.

The new brand.com experience

How healthcare manufacturers can improve customer engagement, drive high-value activity and inform future strategy with conversational AI.

Shifting market trends are transforming how pharma marketers find, target and engage with patients and providers

The Healthcare Marketers Trend Survey shows that, as far as channel usage goes, more growth occurred in newer tactics like non-linear video and streaming audio than in some of the more traditional ones.

Moving on from cookies with privacy-safe targeting: Why real world data has been the solution all along

As the digital advertising world finally sees the end game of Google’s third-party cookies, marketers should turn to privacy-safe targeting solutions based on real world data for precision audience engagement.

Introducing predictive AI, a new approach to targeting before health events occur

A leading provider of patient and HCP audiences, Swoop recently launched predictive AI targeting, enabling marketers to anticipate patient needs and behaviors.

Partner Content

HUB services, patient engagement, and specialty pharmacy: One patient support ecosystem with three core components

The evolution of patient needs and rising consumer expectations are shaping a new era in healthcare — one that calls for a paradigm shift in the pharmaceutical industry's approach to patient support.

Partner Content

Omnichannel activation without omniburden

Explore solutions for practically implementing omnichannel approaches into your go-to-market activation.

Partner Content

Taking a patient-centric approach to privacy

This podcast will explore ways to deliver tailored content that activates, educates and empowers patients while prioritizing privacy and consent.

Partner Content

Living brands: How to build brands in the age of omnichannel

This podcast looks at how to leverage advancements in data, technology, AI and content development in order to become a Living Brand.