Direct-to-avatar ads are taking their place alongside traditional DTC as the metaverse takes shape — and more brands take notice. Emma Chiu, global director for Wunderman Thompson Intelligence, explains findings from a new report, “Into the Metaverse,” and delves into the implications for pharma brands.
MM+M Podcast 2.8.22: The metaverse for healthcare marketers
Direct-to-avatar ads are taking their place alongside traditional DTC as the metaverse takes shape — and more brands take notice.
