Click the above link to access the Digital Edition of the March 2015 issue of MM&M, with all text, charts and pictures.
Skill Sets: Cello Health Insight
March 2, 2015
2:35 pm
A monthly showcase of companies offering expertise, experience and services within specific areas of the industry. In this edition: multichannel marketing
MAHF 2015: An Evening of Icons
February 27, 2015
6:52 pm
The industry celebrated its most precious asset—its people—at The Pierre in New York City on February 3 with a dinner honoring the two most recent inductees to the Medical Advertising Hall of Fame and the 2015 “Future Famers”
You have fewer than six weeks to enter the MM&M Awards. No problem. Follow our checklist of Do’s and Don’ts and tune in to our webcast on March 24 for more tips.
Viewpoint: Putting Analytics Into Commercial Strategy
Dave Mihalovic EVP, experience and innovation, Evoke Health Q: What was your biggest break? My most valuable break dates back to the early dot-com days. To make a long story short, Richard Branson signed my friends and me to release a product, which led to instant credibility and recognition. Q: What’s the best or worst…
Most healthcare marketers understand the need for their programs to live in a range of channels. Now comes the hard part: Balancing their efforts across the multichannel spectrum. Michael Spitz offers some advice to marketers who get the “why” but need some help with the “how”