Media Buying

Global adspend growth to accelerate to 4.7% in 'stellar' 2018

Global adspend growth to accelerate to 4.7% in 'stellar' 2018

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Warc anticipates global adspend growth this year to ring in at a healthy 4.7%, or $572bn (£410bn).

Back to the Future:  Print media thrives in point of care

Back to the Future: Print media thrives in point of care

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Not only isn't print dead, as ahead-of-themselves media wonks have claimed for the past decade, but it's thriving in a most unlikely environment: the point of care

What happens as marketers shift from algorithms to AI and other 2018 predictions

What happens as marketers shift from algorithms to AI and other 2018 predictions

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Next year will be the start of the shift from marketing algorithms to AI, predicts Kantar Millward Brown.

GroupM unveils upbeat global adspend forecast for 2018

GroupM unveils upbeat global adspend forecast for 2018

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GroupM, the media investment arm of WPP, forecasts global ad growth of 4.3% in 2018, and predicts Google and Facebook will strengthen their stranglehold on digital advertising.

New ANA report finds 'transparency concerns' in production process

New ANA report finds 'transparency concerns' in production process

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In a follow-up to last year's media report, the Association of National Advertisers details "dysfunction" and rigged bids.

Five things for pharma marketers to know: Tuesday, July 25, 2017

Five things for pharma marketers to know: Tuesday, July 25, 2017

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Biogen reports better-than-expected Spinraza sales; FDA to discuss opioid prescriptions with payers; UnitedHealth Group launches media review

Roundtable: When it comes to media, pharma compares the new with the old

Roundtable: When it comes to media, pharma compares the new with the old

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In apportioning their media budgets, pharma companies continue to straddle the line between new and traditional strategies.

WebMD considers sale or merger

WebMD considers sale or merger

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Drugmakers are becoming much more cautious with their budgets, WebMD executives said.

WPP acquires CMI, retains minority stake in Compas

WPP acquires CMI, retains minority stake in Compas

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WPP's acquisition of CMI, a significant player in the healthcare media-planning space, will likely bolster the services it provides to pharma clients.

J&J consolidates global media into UM's J3

J&J consolidates global media into UM's J3

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Interpublic's dedicated group extended its brief beyond North America.

Publicis Health Media launches data offering

Publicis Health Media launches data offering

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The agency plans to use health outcomes data to better inform pharmaceutical marketing strategies.