Results from the inaugural survey will be published across MM+M’s channels in October.
Dobrow, longtime staff writer and executive editor, moves into the top role.
She previously served as the agency’s executive creative director.
‘The Curious Eye’ was developed in partnership with the Children’s Eye Foundation of the American Association for Pediatric Ophthalmology and Strabismus.
Plus: People moves at Fingerpaint, Atlantis Healthcare and NakedHealth.
Plus: Gilead names Mercier chief commercial officer.
Plus: People moves at Teva, Liquidia and Xencor.
Plus: Two hires at Medicx.
Plus: Appointments at Closerlook, CMI/Compas and Corbus.
Plus: Appointments at Avadel Pharmaceuticals, CMI/Compas and FCBCure.
MM+M Transform: The Patient, Provider and Payer Engagement Matrix provides the most in-depth look at the marketing and technology trends likely to influence the industry’s growth over the next year.
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