Agencies, News

CG Life taps medical marketing vet Jon Sawyer for COO post

Years ago, Jon Sawyer worked alongside CG Life CEO David Ormesher until Closerlook was bought by Fishawack Health (now Avalere Health) in 2021.

News

Facing unchecked syphilis outbreak, Great Plains tribes south federal help. Months later, no one has responded.

The syphilis rate among Indigenous people in the Great Plains is higher than at any point in 80 years of records. More than 3% of Native American babies born in South Dakota last year had the preventable and curable — but potentially fatal — disease.

News

Amgen plows ahead with costly, highly toxic cancer dosing despite FDA challenge

Cancer drug trials are structured to promote high doses, which then become routine patient care.

The new brand.com experience

How healthcare manufacturers can improve customer engagement, drive high-value activity and inform future strategy with conversational AI.

Shifting market trends are transforming how pharma marketers find, target and engage with patients and providers

The Healthcare Marketers Trend Survey shows that, as far as channel usage goes, more growth occurred in newer tactics like non-linear video and streaming audio than in some of the more traditional ones.

Moving on from cookies with privacy-safe targeting: Why real world data has been the solution all along

As the digital advertising world finally sees the end game of Google’s third-party cookies, marketers should turn to privacy-safe targeting solutions based on real world data for precision audience engagement.

Introducing predictive AI, a new approach to targeting before health events occur

A leading provider of patient and HCP audiences, Swoop recently launched predictive AI targeting, enabling marketers to anticipate patient needs and behaviors.

Partner Content

HUB services, patient engagement, and specialty pharmacy: One patient support ecosystem with three core components

The evolution of patient needs and rising consumer expectations are shaping a new era in healthcare — one that calls for a paradigm shift in the pharmaceutical industry's approach to patient support.

Partner Content

Omnichannel activation without omniburden

Explore solutions for practically implementing omnichannel approaches into your go-to-market activation.

Partner Content

Taking a patient-centric approach to privacy

This podcast will explore ways to deliver tailored content that activates, educates and empowers patients while prioritizing privacy and consent.

Partner Content

Living brands: How to build brands in the age of omnichannel

This podcast looks at how to leverage advancements in data, technology, AI and content development in order to become a Living Brand.