Point Of Care

Outcome Health adds Nielsen measurement tools

Outcome Health adds Nielsen measurement tools

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The point-of-care healthcare marketing company also conducted an initial study with Nielsen on its audience.

Q&A: Matt McNally on the road ahead for Outcome Health and the state of the POC union

Q&A: Matt McNally on the road ahead for Outcome Health and the state of the POC union

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Matt McNally, CEO of Outcome Health, shares his thoughts on post-controversy Outcome Health and the overall state of the point-of-care union.

Media buyers form group to advance standards in POC

Media buyers form group to advance standards in POC

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Among the group's members are media agencies that had pulled healthcare ad spend from the POC channel in the wake of a scandal 10 months ago.

POC community makes good on promises of transparency and accountability

POC community makes good on promises of transparency and accountability

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After a scandal with one of point of care's biggest players, we examine how the community is living up to its promise of greater transparency.

Linda Ruschau, PatientPoint

Linda Ruschau, PatientPoint

Linda Ruschau is chief client officer of PatientPoint.

ePharma: Boehringer Ingelheim and Aptus Health partner for asthma brand awareness

ePharma: Boehringer Ingelheim and Aptus Health partner for asthma brand awareness

Jim Boushie, director of respiratory marketing at Boehringer Ingelheim (BI) and David Laros, VP of analytics and commercial effectiveness at Aptus Health, came together to lead a joint ePharma session in March titled "Synchronized HCP and consumer campaigns: At the point of care and beyond."

Back to the Future:  Print media thrives in point of care

Back to the Future: Print media thrives in point of care

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Not only isn't print dead, as ahead-of-themselves media wonks have claimed for the past decade, but it's thriving in a most unlikely environment: the point of care

Up to 20% of pharma brands moving digital media spend to point-of-care

Up to 20% of pharma brands moving digital media spend to point-of-care

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Two point-of-care companies have received hundreds of millions of dollars in funding. One of them, Outcome Health, is facing allegations about padding data.

Outcome Health hires former BMS exec Nancy Phelan

Outcome Health hires former BMS exec Nancy Phelan

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She is working on commercial partnerships for the point-of-care company.

Investors put their money on point of care

Investors put their money on point of care

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Two recent cash infusions suggest investors are bullish on point-of-care advertising. Is the channel ready for its moment in the spotlight?

Pharma's $6 billion annual ad spend targeted by media publishers

Pharma's $6 billion annual ad spend targeted by media publishers

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Condé Nast, Time Inc., and Vice Media have all recently launched health content businesses.

Point-of-care group rolls out guidelines

Point-of-care group rolls out guidelines

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The goal is to further cement point of care as a mainstream media channel.

Outcome Health raises $500 million in financing round

Outcome Health raises $500 million in financing round

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The deal highlights ongoing interest in the influential point-of-care market.

Infographic: What's next for the point of care market

Infographic: What's next for the point of care market

About 30% of patients are more likely to fill a prescription after being exposed to healthcare ads at the point of care, according to Kantar Media.

ContextMedia to acquire AccentHealth to grow its position in the point-of-care market

ContextMedia to acquire AccentHealth to grow its position in the point-of-care market

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As part of the acquisition, 160 AccentHealth employees will join ContextMedia, which has a staff of about 500 people.