Point Of Care
Jim Boushie, director of respiratory marketing at Boehringer Ingelheim (BI) and David Laros, VP of analytics and commercial effectiveness at Aptus Health, came together to lead a joint ePharma session in March titled "Synchronized HCP and consumer campaigns: At the point of care and beyond."
Not only isn't print dead, as ahead-of-themselves media wonks have claimed for the past decade, but it's thriving in a most unlikely environment: the point of care
Two point-of-care companies have received hundreds of millions of dollars in funding. One of them, Outcome Health, is facing allegations about padding data.
She is working on commercial partnerships for the point-of-care company.
Two recent cash infusions suggest investors are bullish on point-of-care advertising. Is the channel ready for its moment in the spotlight?
Condé Nast, Time Inc., and Vice Media have all recently launched health content businesses.
The goal is to further cement point of care as a mainstream media channel.
The deal highlights ongoing interest in the influential point-of-care market.
About 30% of patients are more likely to fill a prescription after being exposed to healthcare ads at the point of care, according to Kantar Media.
As part of the acquisition, 160 AccentHealth employees will join ContextMedia, which has a staff of about 500 people.