Lavishly produced videos. Road shows. Point-of-care marketing isn’t just about pamphlets anymore.
The channel has long since proved its utility. Now it’s honing its message delivery.
The latest edition of Doceree 360 examined how brands can improve point-of-care marketing to HCPs.
The report, from the Point of Care Marketing Association and MedFuse, is designed to illustrate the increasing reach of POC marketing.
The deal creates an organization with scale and a breadth of therapeutic experience.
The week-long event kicked off with sessions on data, marketing trends and point of care.
The channel has struggled with diverse representation in patient materials, but it’s starting to take steps to eliminate the disparities.
The deal signifies both the current strength and growth potential of the point-of-care channel.
Don’t rely upon vague assurances about reaching providers of interest. Hit the mark the first time, every time via a unique point-of-care communication channel used by tens of thousands of providers daily – Veradigm TouchPoint Media.
Publicis Health Media and Rapport have joined the organization’s membership ranks.
MM+M is proud to announce the fourth annual Pinnacle Awards program, which celebrates the medical marketing industry’s most venerable marketers, strategists and creators.
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