The April 2019 digital edition includes features on programmatic tech vs. traditional media, the best DTC campaigns of the year, a profile on voiceover actors and more.
MM&M presents its first annotated guide to the most essential DTC regulations and requirements.
Industry leaders suggest strategies marketers can use to position brands for success.
Sander Flaum explains why continued research depends on fair prices for treatments.
Big words and warnings. Not much time. The voices behind pharma ads bring art to science.
Eli Lilly and Johnson & Johnson take the lead on PhRMA’s new guidelines for DTC ads.
Ogilvy Health’s Samantha Dolin ranks the year’s 10 best DTC campaigns. Spoiler: 60-second TV spots no longer rule the day.
John Kenyon is VP, managing director, publisher of Time Health, People Health, and Health Reports, Meredith Targeted Media Health.
A closer look at the impact of the FDA’s record-breaking orphan drug approvals in 2018.
Rumors of TV’s death as a viable marketing channel have been greatly exaggerated. Just ask pharma, which is now supporting the space via tie-ins with content creators.
Get to know each of these companies by learning about their culture, work/life balance, D&I initiatives and more.
Learn about Intouch Group’s journey to foster I+D so that its inclusive culture translates into inclusive healthcare marketing.
Any EHR provider delivering a quality solution should be able to answer these six questions.
Veradigm VP Damon Basch sits down to discuss strategy for point of care media in the age of Covid-19.
Learn more about Pixacore, one of our 2021 Game Changers
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