In a few short years, programmatic buying and selling has turned the health-media world upside down. Is there still a place for traditional strategists amid the algorithms?
The way healthcare is delivered and even what people think of as healthcare is changing at an explosive rate, prompting MM&M to expand its coverage.
Results from MM&M and Sermo’s survey show physicians’ preferences and attitude toward TV consumption and the ads that come with it.
David Verbraska is worldwide VP of public affairs and policy at Pfizer.
Zoe Dunn is president and CEO of Hale Advisors.
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