January 01, 2019 - MM&M - Medical Marketing and Media

Print Issue: January 01, 2019

Medical conference

The rise and fall and rise of paid speaking

Nearly six years ago, programs that paid KOLs to preach pharma’s gospel to an audience of HCPs seemed on the way out. Today, those same programs are thriving. Here’s how GlaxoSmithKline, by eliminating paid speaking, may have reinvigorated it.