“I was really impressed with how rich it is in detail and animation,” said one judge.
Judges called it an extraordinary and innovative solution to a terrible problem.
Judges appreciated its humor, creativity, and outstanding results.
Judges praised the team for delivering beautifully executed and touching storytelling that came across as authentic.
Judges described it as gold standard, enchanting, and expertly crafted work.
“A very clever way to highlight position through execution,” said one judge.
“The visuals are beautiful,” said one judge. “The copy is witty, smart, and very concise. It makes me want to try Xiidra.”
Judges found the content authentic, creative, and impactful.
All judges felt Pike showed exceptional leadership during the Canadian launch of the shingles vaccine Shingrix.
Judges liked the creative, calling it “uplifting,” and they were impressed by strong, but confidential, results.
MM+M is proud to announce the fourth annual Pinnacle Awards program, which celebrates the medical marketing industry’s most venerable marketers, strategists and creators.
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