Professional
VA reaches out to agencies about recruitment campaign
December 28, 2017The Department of Veteran Affairs issued an RFI at the end of November for a nationwide healthcare professional recruitment campaign.
Some brands thought to shift online ad dollars, creating uncertainty for WebMD
April 16, 2017This and other changes in the market have created demand for new offerings, like mobile-friendly sites, video, and patient communities.
Best Digital Initiative for Non-Consumers of 2016
October 06, 2016In the A Thousand Words About NTM campaign, real NTM patients were paired with artists who created original pieces that communicate patients' difficult journey to diagnosis.
Best Professional Print Campaign of 2016
October 06, 2016With a product approved for both major depressive disorder and schizophrenia, the companies decided to create a campaign that provided cohesion and brand recognition across disease states.
Best Professional Sales Tool of 2016
October 06, 2016To break through and drive a high level of physician interaction, Havas Life Metro and Genentech created an interactive self-guided digital storytelling experience to explain the unique mechanism of action of Gazyva.
Galderma exec: Skip the market research (sometimes)
June 19, 2016TBWA/WorldHealth worked with Galderma to get rid of the traditional process in which an agency and its client interact in effort to improve the work.
Omnicom formalizes health group led by CDM's Wise
February 25, 2016The division, dubbed Omnicom Health Group, claims to serve 70% of the top 100 pharma brands.
WebMD profit jumps 60% in the first quarter
May 07, 2015The company said revenue from pharmaceutical and medical device sponsorships and advertisements rose 10.7% but the company put some initiatives on hold.
Doximity to launch Apple Watch app
April 09, 2015The app for the smartwatch includes secure encrypted messaging.
HBA launches new look and programming
November 13, 2014The Healthcare Women's Business Association's new look comes with a side of new programming in an effort to reach more women in more places.
Japan investigates cancer "articles"
December 12, 2013The Heath, Labor and Welfare ministry says a publisher passed off advertorials as articles.
AMA to shutter newspaper amid ad turmoil
August 12, 2013American Medical News' 55-year publishing run will come to a close this year, the AMA, its publisher, said today.
WebMD on the hunt for new business
May 08, 2013The CEO's unexpected departure is part of the health information brand's latest changes. On the table: possible acquisitions. In progress: a new federal contract and new website content. Ignored: if the company wants to be bought.
Business Briefs: Docs question Gleevec price, Sanofi pill may delay MS onset
April 25, 2013Doctors call out Novartis on drug prices; Aubagio shows strong top-line data in trials; and overseas docs increasingly turn to digital.
Business briefs: Allergan, Amgen, Wiley
February 05, 2013Allergan's 2013 outlook scores points with at least one analyst, Amgen is laying off 160 staff, and Wiley renews a publishing relationship.
Pradaxa dominates doc poll of most effective journal ads
January 28, 2013The most effective journal ads of the year included executions for Pradaxa, Humira and Conceptus' Essure Procedure, according to the Doctors' Choice Study.
Docs cozy up to brands that bring unique benefits, thought-leader backing
January 22, 2013Physician trust in pharmaceutical brands is driven by an emotional connection as well as functional attributes and perceptions of the manufacturer, said Harris Interactive, which found Advair, Spiriva and Mirena to be tops in their categories with doctors.
Bayer's Sandra Peterson jumps to J&J, takes on consumer
September 13, 2012The alumna of Bayer's crop, medical and diabetes units is taking on the title of group worldwide chairman, which comes with oversight of the global supply chain, IT and the troubled consumer unit.
New ad model fosters pharma's leap to digital, publisher finds
July 26, 2012Statistics show medical professionals are migrating toward iPads. Now, one medical journal publisher says, advertisers have followed.
With online doctor quiz, edugaming dons lab coat
April 03, 2012Could an online quiz be the future of continuing medical education? In a twist on the "edu-gaming" phenomenon, Cleveland Clinic and physician site MDLinx aim to answer that question with The Smartest Doc, a daily one-minute quiz that aims to keep doctors up to date on the medical literature by appealing to their competitive spirit.
Sermo looks for new leaders—and profitability
March 20, 2012Sermo is searching for a CEO and a medical advisory board since the physician online community's founder, Dr. Daniel Palestrant, and chief medical officer, Dr. Adam Sharp, left in November to launch a new startup called Par8o.
Samples no longer hold sway in pharma marketing mix: study
February 21, 2012Over the last four years, drugmakers have slashed support for samples as they rethink what once was an essential part of their marketing mix.
Merck takes stake in Physicians Interactive
January 05, 2012Merck's Global Health Innovation Fund (GHIF) is investing up to $17 million in Physicians Interactive, a company that develops digital products for doctors such as e-sampling and interactive education programs.
Ipsen to bulk up commercial team as it moves US hub to NJ
December 15, 2011Ipsen announced plans to reorganize its North American commercial operation by relocating the head office from California to New Jersey and hiring about 100 employees.
How Genentech cut journal ads across all Avastin indications
December 05, 2011Well before the FDA revoked Avastin's approval in breast cancer, Roche's Genentech unit deeply cut the professional media plan for the drug, the company said.
Pri-Med sold; John Mooney returns as CEO
November 23, 2011Pri-Med founder John Mooney and his former management team have returned to the firm, which is under new ownership following M|C Holding's sale of Pri-Med's US assets to Canadian event and media producer Diversified Business Communications.
Springer in deal to buy Wolters Kluwer pharma-related journals
November 09, 2011Wolters Kluwer reached an agreement to sell its pharma-related marketing and publishing services unit to Springer Science+Business Media, the firms said today.
Branded Benlysta DTC campaign ready to roll out
October 26, 2011New online and print DTC advertising targeting US patients with lupus will appear "within weeks," said executives from Human Genome Sciences. Can the campaign revive blockbuster fortunes for Benlysta?
Saatchi appoints a turnaround artist to lead NY professional shop
October 10, 2011Publicis Healthcare Communications Group named Anders Ekman managing director of Saatchi & Saatchi Health Communications New York, the flagship professional healthcare agency of the Saatchi brand.
Among doctors, Google outpaces professional search engines
September 22, 2011Double the number of MDs used Google (87%) for professional research online as the next most-used search options (WebMD and PubMed, each at 43%), data from a recent survey show.
